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On Is the Internet Killing Brands?

Thanks Hailley. I agree that adaptation is required. One of the points I was trying to make in the article is that brands sometimes under-estimate the amount of adaptation required. For example, I think it's wrong to conclude that this is just something that can be taken care of by marketing, in isolation from other groups including technology, operations, customer service, R&D etc. 

January 31, 2014    View Comment