Thanks for the taking the time to read the post, I'm so glad you enjoyed it!
I think companies need to put a little bit more thought into the digital activities. It's easy to post unrelated, nonsencical information, but really, what is the point? Will it get any company where it wants to be? Does it even know where it wants to be? It not, it should!
Marketing budgets are getting cut left, right and centre, and for some companies, they don't exist at all, so content marketing is a great way to extend reach and influence without spending mega bucks. But if your conent lacks direction, research and thought, it becomes pointless!
You were spot on with your comments! Great minds think alike!