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On Social Media Today's TEN Most Popular Posts of 2012

I am MOST honored to be among these brilliant people for sure...

January 3, 2013    View Comment    

On Celebrities Are Killing Your Twitter Marketing Campaign

Great post as always, Adam.

I completely agree that celebrities can in fact be a detriment to a campaign/brand. Can't just sign up a celeb and tell them to go forth and Tweet just for the saking of Tweeting.

There has to be a connection at some level, even peripherally for as you said “shareability is largely a function of reliability” and if there's a disconnect between celeb and cause, the public will pick up on it for sure. 

Steve O


June 18, 2012    View Comment    

On Why Women Are the Most Powerful Brand Ambassadors In the World

Thanks Stephanie,

I definitley agree with your having no problem with paid recommendations as long as there is very clear disclosure and transparency.

The problem occurs where there is no clear disclosure and transparency. That leaves brands and their ambassadors open for questionning if you will.

Because to the end user a brand ambassador recommendation is a very strong one and how is the end user to know if it is coming from someone with a vested interest so to speak that is greater than say another's recommendation?



March 28, 2012    View Comment    

On Why Women Are the Most Powerful Brand Ambassadors In the World

Hi David,

To be honest I don't accept the Wikipedia defintion. Perhaps I am just "old school" but to me a brand ambassador is and always should be who touts the virtues of a given brand for the simple reason they use said brand and thus would recommend it.

To those brands who "employ" brand ambassadors and by "employ" I mean more than offering special offers, exclusives. etc., I say shame on you. 

To me this practice of paying someone significant salary/cash/commisions to be your brand ambassador is akin to the practice of buying Twitter followers Facebook likes.

My hope is these brands will be exposed for the frauds that they are... 

Remember, one of the cardinal rules in social media is transparency. 

Thanks for your comment though David... it definitely got me to thinking... may have to write more about this topic :)


March 20, 2012    View Comment    

On Viewpoints - the Sunset of SEO and the Dawn of Social Search

I echo Tammy's comment re: I was very happy and honored to take part in the first installment of Viewpoints.

Very much look forward to reading future posts from the other fabulous writers we have here at SocialMediaToday.com.

Thanks Cliff!

Steve O

July 22, 2011    View Comment    

On 5 Great Tools for Social Media Teams

Wow these are all great!

Thanks for sharing these with everyone!

Steve O

July 14, 2011    View Comment    

On Social Media Stats for the C-Suite

C'mon Jeff... give me a break. This is EXACTLY what Boyd said it was... "living proof that you can make statistics say whatever you want them to say..."

This entire article is an embarrassment, especially as one who is a regular contributor to this site.

The headline is one thing but you did write the article, yes? You did write the line "96 percent of Americans use Facebook" yes?

How convenient you left out the fact that the 96% represented "96% of the people surveyed say they use Facebook!!!!" which wasnt even 500 people for chrissakes!!

And you wrote in one of your comments, "It is all about how you utilize the numbers while presenting them."

Well there I agree with you 1000% cause you did a fantastic job of "utilizing" and manipulating the numbers to your benefit...

Shame on you... this is a complete and utter disgrace.

I will never read anything you post again nor give it one ounce of credibility.

June 30, 2011    View Comment    

On Why Do Luxury Consumers Engage with Brands on Social Media?

Hi Saxe,

I am not surprised to hear that your clients want very straightforward service, given their (assumed) busy schedule.

As for your biz, this post would apply to you as you want your customers to serve as your brand ambassadors for sure.

Thanks for the comment!
Steve O

May 20, 2011    View Comment    

On Facebook Playing Growing Role In Driving Traffic To News Sites

Hi Mike and Ipmikov,

I completely agree that Twitter does not get the credit it deserves largely due to 3rd party apps like Tweetdeck and Hootsuite. I will bet the numbers re: Twitter are based on Twitter.com alone.

May 12, 2011    View Comment    

On Anchors Aweigh - The US Navy's Take On Social Media

Thanks Linda!

It was not that hard to see how many of the Navy's social rules & regs would apply to "civilians"... :)

Thank you so much for reading my column and the kind words!

Have a great day!
Steve O

December 10, 2010    View Comment    

On Many businesses still fear Social Media

Thanks Dawn...

Your point re: "getting engaged in social media now is not about catching up, it's about using best practises, smart tools and being far more efficient than the trailblazer organizations" is spot on... GREAT point!

And of course its about having the right team around you...

Thanks again!
Steve O


November 10, 2010    View Comment    

On Will we ever tire of Social Media?


I think you're right re: Roddenbury getting it right... he was ahead of his time for sure.

And you are right on re: we are ALL always searching for efficiencies; we want it done faster, quicker, better, with no delay, instant gratification doesnt even cut it anymore... we want to faster than that.

I can only imagine what my childrend and their children will be using to communicate 30, 40, 50, 60 years from now...

@cyndi could not agree more that face to face has to maintain a role and place in society else we'll all be texting and tweeting at the virtual family reunion...

@davina i know what you mean re: adding value to your day... I feel the same way. I have met so many great people, found out about so many great new things thru social media. And I agree the configuration will be a work in progress...


October 15, 2010    View Comment