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Comments by Maggie McGary Subscribe

On A Day in the Life of a Small Online Community

Terry--I'm a member of the Community Roundtable, a peer network of community managers, and it's an interesting mix of both a small online community and a quasi-association. As someone who works in the association world, I'm used to associations that exist primarly in "real" life, with online community being a very distant after-thought, if it's a component of membership at all. With the Community Roundtable, the online community IS the association, for the most part--there is no annual meeting or other face-to-face component. As such, it's much like you describe--specific discussions with a big networking component.

The thing I like about it is that the community managers ensure that questions posted get seen by people who likely have an answer or have expertise in that area. In a huge online community, there's no way that level of personal attention and care could scale; in a small community, it's possible for a community manager to see a question that's gone un-answered and reach out individually or through a weekly email to make sure the question gets answered. 

While large numbers seem to be a metric of success for a lot of marketers and community managers, I agree with you that there's a lot of value to be had from small, intimate online communities.

May 15, 2012    View Comment    

On Klout as a Tool for Community Managers: Why I Don't Buy It

Hey--thanks for weighing in/clarifying. I'm the first to admit I'm not a fan of Klout so I'm obviously biased against it. Also, as a community manager in the association world--not the brand world--my experience is a bit (or maybe a lot) different than someone who manages a brand community. In association community management, your members ARE your community and online community platforms exist as a member benefit, rather than to drive brand awareness or sales or stuff like that. In my case, that community is made up of medical practitioners who belong to the association and participate in the online community to exchange professional knowledge and bounce ideas off each other. Some use Twitter, but it doesn't have much bearing on the association's community. The people who are active on Twitter tend to be active on Twitter, and the people who are active on our platforms tend to be active there and not Twitter. And of those who are active on Twitter, even the most active and engaged don't have particularly high Klout scores because their network is relatively small. So in my case--and the case of other association community managers (sadly there aren't many of them, but that's starting to change) Klout truly doesn't have much relevance in the context of community management.
February 16, 2011    View Comment    

On How to Mutilate a Social Media Contest

Lol--this is exactly what I thought when I saw that contest! And I love Dunkin' Donuts and go there frequently. I saw this just AFTER I had left the store and was mad that I'd already been to the store but couldn't enter because I didn't take the photo while I was there. WAYYYY too much effort for a contest!

October 26, 2010    View Comment    

On Why Facebook's Community Pages Could Give Brands a Headache

I am totally baffled by this move on Facebook's part. While they clearly are going to great lengths to become essential to brands marketing themselves--social plugins, even window decals!--they are at the same time making their own platform LESS useful for the very brands they're trying to woo into setting up "official" Facebook presences. They need to pick a side already and stick to it--and it's blatantly obvious that the side they're picking is business and not individuals--so enough with the "we want to give you guys control" stuff like Community Pages. They don't want individuals to have control over their own information--why are they doing this convoluted thing where individuals have control over brands?

Like I said--I totally don't get it.

May 11, 2010    View Comment    

On Facebook Changes Relationship Marketing, Again

Thanks Adam--I think because I'm using Blogger and just had to improvise it isn't working. I installed it the day it came out; maybe Blogger has created something that works better---I'll check it out.
May 7, 2010    View Comment    

On Facebook Changes Relationship Marketing, Again

So how do you find the ghost page to track who "likes" your page if you install the "like" button onto your website or blog? As a blogger who has installed the button, all I can see is the number of people who have liked it on the blog, but can't find anywhere on Facebook where I can see who the people are, times my blog url has been placed in people's activity streams, etc.

May 6, 2010    View Comment    

On Facebook blocks Social Media Today, but We Have to Guess Why

Yet another reason businesses should think twice before investing too much time or resources in Facebook. Don't get me wrong--I think it's a great tool for businesses--in fact, it's the most successful of my company's social media outposts. But I hate how Facebook has all the control and no accountability to anyone. It's well past time for Facebook to develop a paid business account which comes with actual support and accountability. They'd make a fortune and businesses wouldn't have to be at their mercy.
March 30, 2010    View Comment    

On Why Businesses Should Think Twice Before Investing Money or Time in a Facebook Page

Thanks for the continuing stream of great comments. Huge hat-tip, again, to Carri Bugbee for being the one to originally post about this, because if anything will help solve this problem for everyone it's raising awareness of it and hopefully getting on Facebook's radar that this is an issue that they need to address.

The bottom line is that, yes, there are hoops you can jump through--like business accounts or setting up an additional account in the name of one person in the business, but the issue still remains that Facebook has ultimate control and no accountability--no matter how much money a company may be spending on Facebook ads. 

Right now Facebook feels that they're untouchable because they've got so many users--but plenty of companies have been there before and fallen. Facebook will be no different unless it stops fooling around with the layout of the home page and starts addressing one issue that ultimately matters to its survival: keeping the money coming in. 
February 12, 2010    View Comment    

On Why Businesses Should Think Twice Before Investing Money or Time in a Facebook Page

Here's another example of what I'm talking about:

I'm sorry but in these days of social CRM and companies being in touch with--and caring--about what their paying customers are saying about them--Facebook seems totally out of touch. The more stories like these that I read, the worse feeling I get about Facebook. This whole thing is starting to smack of the dot com crash--we're invincible, all we need to focus on is growth, they need us more than we need them, etc. Look how that turned out.

February 5, 2010    View Comment    

On List of Nonprofit Social Media and Community Managers- Is LinkedIn The Right Place For It?

@Jessica--I hadn't thought about it but sure, why not? Thanks! I'm keeping the list on my blog but will add both you and Ashley.  Thanks!
February 1, 2010    View Comment    

On Don’t Fake Caring When You Are Customer Servicing!

You will not be sorry--I LOVE my MacBook! It's funny because lots of Mac people are exactly the same way this sales person was--and don't even work for Apple. Honestly, the products are that good that they make anyone who uses them an evangelist.
January 31, 2010    View Comment    

On Memo to Twitterworld...The World Won't End Without Your Tweets

Great post. I have one thing to say about a person who would consider paying an agency to tweet on his/her behalf because he/she was going to be "too busy" to tweet: delusions of grandeur. Would I unfollow someone because he/she posted that he/she'd be a little scarce on Twitter for a while because of travel or a conference or something? No. Would I if they posted that they were going to be tied up so they were paying someone else to tweet on their behalf? Definitely.
January 28, 2010    View Comment