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On 'Tis the Hour of Content Marketing

Good interview, Drew, and I could not agree more on the importance of content marketing today. Especially with the changes Google is making too.

I wrote a very popular post for Marketo "Stop Selling, Start Helping: 5 Ways to Create Magnetic Content" Readers might like to check it out.

http://blog.marketo.com/blog/2013/09/stop-selling-start-helping-5-tips-for-creating-magnetic-content.html

 

Jeff Ogden

October 5, 2013    View Comment    

On Bidding Fond Farewell to BtoB Magazine

I agres, Paul, is sad that BtoB magazine is going away.  Unfortunately, we live an an age of specialization. As Joe Pulizzi points out in his book Epic Content Marketing, Chief Content Officer magazine is thriving.

Today, print is all about quality and focus, in my opinion.

Thanks Paul,

Jeff Ogden, Creator and Host 
Marketing Made Simple TV
http://www.marketingmadesimple.tv

October 5, 2013    View Comment    

On Do Linkedin Endorsements Really Matter to Hiring Managers?

From all the social sharing, this is one popular post. Thanks and please post your thoughts in the comments.

I also have a minor change to the Dan Green quote. His actual comment to me was

“In addition to the location challenge, you understand that typically my clients are looking for someone who has a successful recent track record as a full-time, permanent employee, preferably coming out of a direct competitor.”

Jeff Ogden

June 1, 2013    View Comment    

On Five Ways to Inspire a Culture for Content Marketing

Great post, Gini. Could not agree more on the need for content marketing or the need to establish a culture in your business for content marketing. I also love your list - giving atta-boys, empowering employees, etc.

I've had the opportunity to work with two client who suffered from the same problem - a lack of culture for content marketing. Unfortunately, culture comes from the top.

Jeff Ogden, the Fearless Competitor
President, Find New Customers
www.findnewcustomers.com
Host of Marketing Made Simple TV
www.marketingmadesimple.tv

April 29, 2013    View Comment    

On 'What’s the Difference Between an E-Book and a White Paper?'

Thanks for sharing his post on Social Media Today, but I REALLY appreciate the hundreds sharing on social media too.

 

Jeff Ogden

www.marketingmadesimple.tv

 

July 28, 2012    View Comment    

On ViDEO: Basil Puglisi of Digital Ethos on Marketing Made Simple TV

Thanks for sharing this video. We'll will give you a new video interview each and every week.

July 19, 2012    View Comment    

On Why Prospects Don’t Tell You the Truth

Great post, Kelley. When you talk about self-serving language, I think of that sticker on the back of minivans "My kid made the Honor Role at ABC School." I wrote a blog post entitled "The Problem with Kids" I think people will enjoy it. It goes right to the heart of your point.

Salespeople need to think like doctors rather than salespeople. Everyone trusts a doctor, because she asks question after question to get to the root cause of the problem. She does not talk about the latest drug she offers.

Thanks for the post and I also invite everyone to check out Mad Marketing TV.

Jeff Ogden

February 24, 2012    View Comment    

On 6 Tips For Building a High Quality Blog Following

In fairness, the original post introduced this article and said it was written for Mashable by Shane Snow, a New York-based tech journalist and co-founder of Contently.com, a marketplace for brand publishers and journalists. The purpose of the post was to transform a B2B article to the B2B marketplace.

http://mashable.com/2012/01/02/quality-blog-following/

Since that introduction was lost in the transfer, I want to make clear that this article is commenting on an existing blog post. This is mostly Shane Snows work.

Thank you,

Jeff Ogden

January 17, 2012    View Comment    

On 6 Tips For Building a High Quality Blog Following

No. Both posts were from January 2012.

January 17, 2012    View Comment    

On C-Suite Marketing: Act-On Software's David Appelbaum on Embracing Technology in 2012

I agree with David.

Most smaller companies struggle to create compelling content, nurture leads and scrore behaviors. Most still rely on blasting emails, attending events and cold calling. But as more buying power moves into the arena of buyers, these push techniques grow less and less effective. Revenue suffers.

To drive revenue, SMB companies need to develop comprehensive buyer personas, craft compelling content, gently nuture and score leads and engage in conversations in social media. Interestingly, those are the very topics covered by the marketing experts interviewed on Mad Marketing TV, the weekly marketing show sponsored by Act-On Software.

Jeff Ogden, Find New Customers
Host of Mad Marketing TV 

December 22, 2011    View Comment    

On B2B Marketing: Why the Number of Leads You Generate is Irrelevant

You make a great point about leads, Bob. A so-called lead has no value unless it can make the journey from lead to marketing qualified lead to sales qualified lead to sales opportunity to sales.

Only leads of sufficient quality that most can make this journey have real value.

Jeff Ogden
Find New Customers "Demand Generation Made Simple"
http://www.findnewcustomers.com 

October 20, 2011    View Comment    

On Content Marketing Needs More Than Content

Good points, Ardath. I think the biggest challenge for most companies is buyer personas. It's the most difficult to accomplish. Why? Because they think they know "We sell to CIOS of technnology firms." The problem is that they don't know what they don't know.

But they fail to ask the in-depth questions to uncover real insights they can use in their marketing campaigns.

Jeff Ogden

Find New Customers

October 13, 2011    View Comment    
 
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