Great post, Gini. Could not agree more on the need for content marketing or the need to establish a culture in your business for content marketing. I also love your list - giving atta-boys, empowering employees, etc.
I've had the opportunity to work with two client who suffered from the same problem - a lack of culture for content marketing. Unfortunately, culture comes from the top.
Jeff Ogden, the Fearless Competitor
President, Find New Customers
Host of Marketing Made Simple TV