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On What’s in a Facebook ‘Like’? Not a Lot If You Have to Ask for It
Thanks for the comments!
@ Ipmikov - I'm with you on writing engaging content. I understand the need for a call to action and maybe if they liked the content in that post they will like other posts and the content would be valuable. Extra push to click the 'like'?! I don't know if people would be influenced by this though or what their engagement would be like with other posts - some observation would be able to give a better indicator.
@jarreau - Good point! I didn't really consider the 'talking about' metric. It would be interesting to see how many people use that as an indicator of popularity... I was just a bit awestruck about the strategy being to secure more 'likes' but you do make a great point. Thanks
On Why?! Do You Have 'Why' in Your Social Media Plan?
Thanks for all your comments! I love asking people the question 'why' - I does get me into trouble sometimes and it's not really nice seeing someone squirm when they can't answer...
Loving all the comments and seeing that you do question and address 'why'.
Thanks :)
On Google+ and the Real Name Debate: Why It Might Be a Good Thing
Hi, I'm a bit late to the discussion - I've been writing offline. Thank you for your comments. Gary, some others and myself have been discussing the post on G+. It is certainly a messy topic - lots of points of view and I appreciate yours! It's nice to see all the other content about the real names debate. This was simply my view from my niche view. J.On Social Media Strategy Based on Analysis and Evaluation
Great point Ali. This is something I have been working on myself. As a spin off from my PhD, I call it Social Media: The Consumer Method. I’ve interviewed a lot of social media professionals and I am always astounded at the generic approach they give to clients and the ideal world pitches given. I know some are more savvy than this, so this comment does not apply to them but generic social media approaches are a problem. Thanks for the post. Jillian
On Don’t Post the Same Content on all your Social Profiles
Hi Tammny,
Thanks for the comment. As I said in the blog, I'm all for integrated digital communications - it's the way in which the content is posted. The ones I normally see is the same intro. The other thing that annoys me is the automation between linkedin and twitter - there is a need to think more - but I totally get what you are saying.
Thanks
J.
On Don’t Post the Same Content on all your Social Profiles
Thank you for the continuing comments.
I'm glad I've given some food for thought and I'm not the only person that has noticed this!
J.
On Don’t Post the Same Content on all your Social Profiles
I'm with you there Nicholas!
On Don’t Post the Same Content on all your Social Profiles
Thanks for you comment David. I'm glad you like the article.
The 'self-life' of a platform varies. Take Twitter, when you tweet, that tweet probably only has a minute before it is lost in all the new tweets in your followers stream. Looking at Facebook you have a little longer for that post to be noticed in the stream. You get where I am going?
hope this helps
J.
On Don’t Post the Same Content on all your Social Profiles
Thanks for your comments!
It can be difficult to know what to post and where but as Yorick says it's about knowing your audience. I know overlap will exist - that's the point of integrated digital practices but the manner and introduction could be changed to make it less tiresome. Finding the time to do this an issue of course.
Jillian
On A PhD in Social Media
Sorry for the late reply Jenni. Thanks for your comment and good luck with your research. And, yes, there is so much to explore.
On A PhD in Social Media
Thanks for your comment, I am glad I can be of some help. It really is an interesting field and I am confident your research will go well. Good luck with everything!
Jillian
On Need a Social Media Strategy? 3 Levels of Communication Value
Thanks for the comment, Peter. I'm glad you liked it and also believe in creating valuable content.
Jillian
Jonathan Salem Baskin is an author who writes a regular column on Advertising Age & posts on his award-winning blog. More »
John Bell heads up the 360° Digital Influence team & teaches graduate studies in Digital Influence at Johns Hopkins University. More »
Don Bulmer is Vice President of Communication Strategy at Royal Dutch Shell More »
John Byrne is chairman & editor-in-chief of C-Change Media Inc. & the author or co-author of eight books. More »
Gini Dietrich Gini Dietrich is the founder and chief executive officer of Arment Dietrich, Inc. More »
Vanessa DiMauro is the CEO of Leader Networks & has been creating successful online communities for over 15 years. More »
Maggie Fox is the founder and CEO of Social Media Group & was named one of the Top 100 Marketers in Marketing Magazine. More »
Laurent Francois I lead the marketing&development hub @ Express Roularta Services, a media company. I focus on 2 main brands (L'Express, More »
Rachel Happe is a Co-Founder and Principal at The Community Roundtable & a blogger at The Social Organization. More »
JD Lasica is a consultant who is considered one of the leading authorities on social media & user-created media. More »
Brian Solis s author of Engage and is recognized as one of the most prominent thought leaders & authors in new media. More »
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Social Media for Defense Summit
When: Wed, 2012-05-23
Social Media Results Conference: Engage. Communicate. Measure. Profit.
When: Wed, 2012-05-23
Crisis Management & Communications in a Digital Age Workshop
When: Thu, 2012-05-24
From Dummy To Genius: Tips for Social Media Metrics - Webinar with Leslie Poston
When: Thu, 2012-05-24
Public Relations in Vietnam Conference
When: Thu, 2012-05-31
Interactive Day San Diego
When: Wed, 2012-06-06

About Social Media Today




“Greetings Mary...Appreciate you taking the time to read the article. The short answer to your question is to create a Facebook Page rather than a Personal Profile. However, there are many factors to consider when creating this page. You may find this article of interest. http://www.williamhwells.com/2011/12/19/facebook-business-pages-5-signs-that-you-dont-get-it/Thanks ...”
“Up until this point we have always understood content through the lens of the distribution channel it sat within. The channel, in fact, gave its name to the content (TV is a form of distribution but we think of it as a form of content) - or, as per your reference to McLuhan, "the medium was the message". The social media revolution is all about the liberation of content from its means ...”