Thanks for commenting William. I agree with you but there's one big clarification I ned to make, I'm not advocating for making social networks a paid service. I'm advocating for additional and more creative monetization strategies. I'm not shocked that Instagram is selling ads, or Facebook or anyone else. It's big business. What I am dismayed about, is the lack of additional value that I would be willing to pay money for, that would add an additional source of revenue for these companies.
It's not about matching. Linkedin does both, they have ads and premium options, and they have the most successful IPO of the social media companies.
I agree with you that people are unlikely to leave any of these services over ads, but that's part of the problem. It will only make the problem more normal. Our social streams will become diluted with garbage.
Ever watch a television show without ads...it's amazing! The tempo of the show and the rhythm of the story is unbroken, it's beautiful. Now throw ads into the mix. Yes, we accept it, but we also take every opportunity (DVR) to skip those ads. Ads are very ineffective on the whole.
So rather than having these companies immediately turn to one single, mostly ineffective, and very intrusive source of revenue, I just wish we could see something better.