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Comments by Vanessa DiMauro Subscribe

On What Every Online Community Manager Needs to Succeed in Business

Thank you Chrissanne for taking the time to leave a comment.  I hope the resources and tools are helpful. We are certainly growing as a profession- it is exciting to see.  I look forward to continuing to learn about your community work through your blog.

All the best,

Vanessa

December 18, 2013    View Comment    

On What Every Online Community Manager Needs to Succeed in Business

Thank you Chrissanne for taking the time to leave a comment.  I hope the resources and tools are helpful. We are certainly growing as a profession- it is exciting to see.  I look forward to continuing to learn about your community work through your blog.

All the best,

Vanessa

December 18, 2013    View Comment    

On What Is Your Organization's Online Community Style?

Ajay,

That one was my favorite image as well!

November 8, 2013    View Comment    

On What Is Your Organization's Online Community Style?

Ricky,

Thanks for taking time to comment.  You asked if there is a maturity process for social business-funny you should ask as a colleage and I have recently finished a study on the topic. The Social Business Benchmark Study – 2013 Preliminary Findings, so that organizations can identify gaps and realize the full potential of their investment in social channels and / or platforms.

We prefer to think in terms of benchmarks instead of maturity.  With maturity models, it implies that everyone wants to go up and to the right - so to speak - to reach the mature box. However, what is mature for a shoe company will be very different than for that of a airplane engineering firm. The day we crowdsource airplane building is a day I never want to see! But benchmarks are contextual and can even be drilled into a comparison of an individual company against their norm. 

hope that helps!

Vanessa

November 6, 2013    View Comment    

On Content Marketing Minds: Most Content Is Crap

Talk to Bob Buday at the Bloom Group - he is one of the top experts in thought leadership and content marketing. 

November 6, 2013    View Comment    

On Social Customer Care: A Horse and Cart Approach

Thank you for your comments Anita and Adma. I am glad the analogy was powerful for you as there is something very, wondefully old fashioned about social business that enables us (if we embrace the opportunity) to connect better and more deeply with stakeholders.  Perhaps it could be said what is old is new again!

October 10, 2013    View Comment    

On The Social Shake-Up Conference: Why You Should Go

Thanks Natascha,

I look forward to seeing you at the conference as well and hearing your session- really loved your book!

best

Vanessa

August 29, 2013    View Comment    

On So Just How Social is Your Business? The Results of Our New Benchmarking Study

Scott,

Thank you for your question.  While we can't share the names of companies who participated, 2% were from the retail or whosesale distribution industry as of the the writing preliminary results.  I can also add that in our experience (both research and through our social business consulting practice) we see a strong footprint logistics/3PL companies doing private / gated supply chain and partner communities. In fact, they often see the greatest returns as the online communities are purpose driven and help acclerate business processes.  And I think they are among the most strategic for competitive advantage. So, while few are using social media marketing, they use them for operational impact. Great stuff!

The study remains open so please encourage any company or industry concentration to participate - the greater the numbers the more we can slice the data by industries or company size etc and do take it yourself if you haven't already.  If we were to gett a concentration of logistics companies, for example, we will be able to compare the indsutry against the norm at the next data analysis period (2X year).

Best,

Vanessa

 

 

 

June 11, 2013    View Comment    

On The Market Research Nuggets Most Companies Ignore: Comments on Online Communities

Thanks Dan for your comment!  Do you work with a community that uses comments and suggestions from customers in a structured way? Would love to hear how other organizations approach this oppportunity.

 

Best

Vanessa

May 23, 2013    View Comment    

On John Coate and the WELL: Looking Ahead by Looking Back at an Early Online Community

Michael,

Thanks for adding to the discussion and bringing out more info about the WELL! Many a book or long feature article has been written about the history about the community so I focused instead on the impact I experienced from the presentation and the relevency to new community managers.  Agreed there is much more to be said on the topic and legacy. I too was a member, we probably know each other from days gone by :)

all the best,

Vanessa

March 25, 2013    View Comment    

On 10 Cheers for Community Managers Everywhere! (#CMAD)

Thanks guys for your comments.  I am so glad it hit the mark.  10 years in the job, and it is still all so fresh!  I am curious what aspects of the the job I didn't put on the list but should be there?  What would you add that the things CMs should be appreciated for? 

 

All the best

Vanessa

January 18, 2013    View Comment    

On Why Branded Online Community Delivers on Social Customer Care

Thanks Sid,

I agree with your point that the brand is no longer a company commodity- in many ways to quote Tom Formski "every company is a media company now." Kudos to the authors for offering this research!

November 2, 2012    View Comment    
 
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