Thank you for your question. While we can't share the names of companies who participated, 2% were from the retail or whosesale distribution industry as of the the writing preliminary results. I can also add that in our experience (both research and through our social business consulting practice) we see a strong footprint logistics/3PL companies doing private / gated supply chain and partner communities. In fact, they often see the greatest returns as the online communities are purpose driven and help acclerate business processes. And I think they are among the most strategic for competitive advantage. So, while few are using social media marketing, they use them for operational impact. Great stuff!
The study remains open so please encourage any company or industry concentration to participate - the greater the numbers the more we can slice the data by industries or company size etc and do take it yourself if you haven't already. If we were to gett a concentration of logistics companies, for example, we will be able to compare the indsutry against the norm at the next data analysis period (2X year).