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On Five Ways Brands Can Utilise Customised Landing Tabs To Generate More Fans On Facebook
It's definitely important to maintain a balance between increasing fans and engaging with your audience in the right way. Gaining more and more fans is one thing but keeping them engaged with exciting and interactive content is another - and it's this that is the most important part.
On Five Ways Brands Can Utilise Customised Landing Tabs To Generate More Fans On Facebook
Here's a bit of a How-to for creating a landing tab on FB... http://mashable.com/2010/02/22/build-facebook-landing-page/
On Five Ways Brands Can Utilise Customised Landing Tabs To Generate More Fans On Facebook
Here's a great example of integrating an exclusive Facebook promotion within a Hidden / Reveal landing tab... TeeseyTees have hidden the content using visuals, with a 15% promotional discount code revealed to visitors clicking on the "Like" button... Have a look - http://www.facebook.com/teeseytees?v=app_7146470109
Jonathan Salem Baskin is an author who writes a regular column on Advertising Age & posts on his award-winning blog. More »
John Bell heads up the 360° Digital Influence team & teaches graduate studies in Digital Influence at Johns Hopkins University. More »
Don Bulmer is Vice President of Communication Strategy at Royal Dutch Shell More »
John Byrne is chairman & editor-in-chief of C-Change Media Inc. & the author or co-author of eight books. More »
Gini Dietrich Gini Dietrich is the founder and chief executive officer of Arment Dietrich, Inc. More »
Vanessa DiMauro is the CEO of Leader Networks & has been creating successful online communities for over 15 years. More »
Maggie Fox is the founder and CEO of Social Media Group & was named one of the Top 100 Marketers in Marketing Magazine. More »
Laurent Francois I lead the marketing&development hub @ Express Roularta Services, a media company. I focus on 2 main brands (L'Express, More »
Rachel Happe is a Co-Founder and Principal at The Community Roundtable & a blogger at The Social Organization. More »
JD Lasica is a consultant who is considered one of the leading authorities on social media & user-created media. More »
Brian Solis s author of Engage and is recognized as one of the most prominent thought leaders & authors in new media. More »
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“Greetings Mary...Appreciate you taking the time to read the article. The short answer to your question is to create a Facebook Page rather than a Personal Profile. However, there are many factors to consider when creating this page. You may find this article of interest. http://www.williamhwells.com/2011/12/19/facebook-business-pages-5-signs-that-you-dont-get-it/Thanks ...”
“Up until this point we have always understood content through the lens of the distribution channel it sat within. The channel, in fact, gave its name to the content (TV is a form of distribution but we think of it as a form of content) - or, as per your reference to McLuhan, "the medium was the message". The social media revolution is all about the liberation of content from its means ...”