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Comments by Elliot Volkman Subscribe

On Burger King Twitter Feed Hacked, They're Loving it: Positive Results by the Numbers

I completely agree. Social media is an interesting place, and it surely will continue to be developed.

February 22, 2013    View Comment    

On What Does a $5 Promoted Facebook Page Status Update Get You?

The 1,601 number is for unquie accounts. That means around 373 views are attributed to people who looked at it more than one time.

June 19, 2012    View Comment    

On What Does a $5 Promoted Facebook Page Status Update Get You?

Hey there Kate - I'd be more than happy to write up a follow up. We hold an event each month, so at about this time next month I should be able to get a comparison up. It probably will not be compelling enough to publish here, but if you shoot me your Twitter name I can send you it next month.

June 18, 2012    View Comment    

On What Does a $5 Promoted Facebook Page Status Update Get You?

Promoted posts are like the budget version of Facebook ads. With the right campaign, Facebook ads can do wonders, and for a couple of bucks the promoted feature really did more than I exptected (which I went into this thinking nothing would happen).

For your first point though, we actually made a point not to mention that free drinks or an open bar was involved. It just had a quote about drinking from a notable person, but nothing about us picking up the tab (we actually were not sure at that point if we could). Second, we are in DC, getting very close to election time, there is an over abundance of people who care about politics here. While I do agree that this is clearly not a standard experiment due to that lack of a proper control, this is a simple first hand impression of how much $5 provided us (which I hope I made clear through the post). 

Between my research with going against TOS and attempting to purchase followers, and using black hat methods to increase your numbers, this is a really cheap and effective alternative that Facebook clearly does not mind us using.

June 14, 2012    View Comment    

On Audio Archive: Can Online Networks Make an Offline Impact?

Thanks for the resource Cliff! 

June 13, 2012    View Comment    

On What Exactly is an Online Community Manager?

I only used the word "communities" once in the entire article, and that was not on or around the last line. I'm not quite sure what you are reading. Additionally the Google image search was just to create a clear representation of what a community manager looked like because pictures are stronger than words. The research found below it is where the credability can be found, and my experience as a CM. However, I do appreciate your effort to troll my article. A community wouldn't be complete without their trolls.

August 5, 2011    View Comment    

On What Exactly is an Online Community Manager?

Greg you are absolutely correct. What I did with this article was simply identify what companies now feel a community manager should be. If you have a thriving community, do you really need them to double as a brand evangelist? A large portion of the job opportunities that I drew this information from were from large companies, that likely have a great deal of discussions going on. What they probably need is a community architect who can help guide discussions into a joined area.

If a company was in start-up mode on the other hand, having a community manager who is also a brand evangelist would be ideal. Solid communities work best when left to decide their fellow members fates.

August 3, 2011    View Comment    

On What Exactly is an Online Community Manager?

Lindy your comment was exactly what I was waiting for. This article, though filled with my own experiences, is primiarly based on research for what companies are currently seeking. Companies large or small still are unsure of what a community manager is, and should be. These items that I have listed are ideally what a company would seek in a digital marketer, brand evangalist, or something of the like. Managing a community requires a person with interest in the communities needs, and the reason why the community exists.

August 3, 2011    View Comment    

On Breaking Down Google+

The reason Google is using the invite system comes in two pieces.


1. They want to be sure their service and features can handle everyone so they slowly roll it out.

2. Exclusivity brings more attention and interest then a completely public service. Facebook was a genius when they first marketed their site to only college students with a .edu email address. Now Google is following this model by only allowing people in through invites. The larger the member base is on Google+ the more people there are to invite members in.

July 19, 2011    View Comment    

On Company Wide Social Media Engagement: A Bridge Too Far

Marc I can agree with your first and third approaches, but adding sales into the mix can cause a lot of trouble. While sales may have their prospect lists, how many of them are active enough on social networks? As a better example I'd say the social departments and marketing should remain completely separated. If ad sales at a newspaper determined what a reporter would cover, there would be a conflict of interest.

A humanized brand should not be focused on sales, or they will be ignored like the flashing banners on a website. When a brand (or representatives of said brand) involves itself in relevant discussions and focuses on customer service they are utilizing the tools properly. 

Aside from this I agree with your other statements, and think others would do well to incorporate them into their strategy.

March 2, 2011    View Comment    

On I’m Not Perfect: My Struggles as a Social Media Professional

I love that you started with the tweeting about what you eat reference. Is it really that taboo? Not at all. However, there is a difference between pushing your four square check-in to twitter, and posting a photo of the food being discussed. I feel if you can add multimedia that envokes a persons senses you are not breaking any norms, and the resturant benefits from it.

The rest sounds like you worry to much about what others think. Just plan for your audience. We all make mistakes.

March 1, 2011    View Comment    

On Top 50 WordPress Plugins for 2011 to Zoom SEO, SMO & Audience Engagement

Tisk tisk, you forgot Twitter Anywhere. While I agree many of those plugins are useful, a lot of them have issues or bugs still. I've compiled a list this weekend with the most efficint share plugins. Also WordPress SEO by Yoast is probably the best SEO tool I have ever used. It works quite well in comparison to the All in one SEO tool. However, I believe it slows down posts updates, but not the actual site.

February 22, 2011    View Comment