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On How to Use LinkedIn Powerfully: 10 Tips to Know
A great example of a different goal that LinkedIn is a fantastic tool to help you reach. Thanks for stopping by and commenting!
On How to Use LinkedIn Powerfully: 10 Tips to Know
Stephen,
You're absolutely right--giving, and not just asking for, recommendations is key. I'd love to see a post about navigating the waters of when (and when not) to ask for recommendations. Up for the job? (:
Tracy
On How to Be a Frighteningly Brilliant Content Marketer
Don--
Exactly what I'm thinking. Works for B2B, too: capturing people when you've helped them save 10 hours, or doubled their lead volume. Might not be easy snapshots, but that gut reaction still happens--it's a matter of finding the right way to capture and share.
Thanks for coming by and pitching in,
Tracy
On How to Be a Frighteningly Brilliant Content Marketer
Thanks Josh! Yes, they're fantastic! I sure care what they're looking at, though!
On How to Be a Frighteningly Brilliant Content Marketer
Thanks Sue!
On 17 Tips To Shorten Tweets
Kalia,
Thanks for reading! I'm sure there's still more that I missed--a million eyes can find a way to shorten a tweet?
Tracy
On 17 Tips To Shorten Tweets
Daniel,
Glad to help!
Generally, changing a word to a number or putting an ellipses between words gives me no pause when I'm retweeting someone. If I find that I need to make significant changes, though, I'll just restructure the tweet and give them a "via" credit rather than retweeting.
Thanks for reading,
Tracy
On 17 Tips To Shorten Tweets
Great points! Thanks for adding to the list, and I suppose I do owe you.
On 17 Tips To Shorten Tweets
Trevor--yup, you got it with the w/.
And yes, I over shortened these for the point of demonstration. I wanted to use real tweets I'd seen or was responsible for editing, which made finding ones that really needed to be shortened difficult. Many of these tweets would be just fine, or preferable, to be sent without the extra shortening, but in those situations where you need just a few characters less, the tactics apply.
Thanks for reading and the comment, as always!
Tracy
On Why Great Marketing is Like Lingerie
Thanks! Maybe I should have made another number for that, ha.
On Why Great Marketing is Like Lingerie
Thanks! Took quite a bit of time to make sure the post lived up to its own advice.
On How To: Be a Great Blogger When You're Not a Great Writer
There's a careful balance between perfection and shipping. I completely agree that writing riddled with mistakes will not look good. However, the blogosphere is a fast acting world, and you don't always have the luxury to wait a few days before publishing and promoting. It's one of the reasons why I like to have a schedule and a backlog for blogging, but that doesn't always work out.
Jonathan Salem Baskin is an author who writes a regular column on Advertising Age & posts on his award-winning blog. More »
John Bell heads up the 360° Digital Influence team & teaches graduate studies in Digital Influence at Johns Hopkins University. More »
Don Bulmer is Vice President of Communication Strategy at Royal Dutch Shell More »
John Byrne is chairman & editor-in-chief of C-Change Media Inc. & the author or co-author of eight books. More »
Gini Dietrich Gini Dietrich is the founder and chief executive officer of Arment Dietrich, Inc. More »
Vanessa DiMauro is the CEO of Leader Networks & has been creating successful online communities for over 15 years. More »
Maggie Fox is the founder and CEO of Social Media Group & was named one of the Top 100 Marketers in Marketing Magazine. More »
Laurent Francois I lead the marketing&development hub @ Express Roularta Services, a media company. I focus on 2 main brands (L'Express, More »
Rachel Happe is a Co-Founder and Principal at The Community Roundtable & a blogger at The Social Organization. More »
JD Lasica is a consultant who is considered one of the leading authorities on social media & user-created media. More »
Brian Solis s author of Engage and is recognized as one of the most prominent thought leaders & authors in new media. More »
- YOU
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- Rohit Bhargava
- Andre Bourque
- Sandy Carter
- Vanessa DiMauro
- Debra Ellis
- Paul Fabretti
- Cliff Figallo
- Maggie Fox
- Brad Friedman
- Urs E Gattiker
- Paul Gillin
- Zohare Haider
- Rachel Happe
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Social Media for Defense Summit
When: Wed, 2012-05-23
Social Media Results Conference: Engage. Communicate. Measure. Profit.
When: Wed, 2012-05-23
Crisis Management & Communications in a Digital Age Workshop
When: Thu, 2012-05-24
From Dummy To Genius: Tips for Social Media Metrics - Webinar with Leslie Poston
When: Thu, 2012-05-24
Public Relations in Vietnam Conference
When: Thu, 2012-05-31
Interactive Day San Diego
When: Wed, 2012-06-06

About Social Media Today




“Greetings Mary...Appreciate you taking the time to read the article. The short answer to your question is to create a Facebook Page rather than a Personal Profile. However, there are many factors to consider when creating this page. You may find this article of interest. http://www.williamhwells.com/2011/12/19/facebook-business-pages-5-signs-that-you-dont-get-it/Thanks ...”
“Up until this point we have always understood content through the lens of the distribution channel it sat within. The channel, in fact, gave its name to the content (TV is a form of distribution but we think of it as a form of content) - or, as per your reference to McLuhan, "the medium was the message". The social media revolution is all about the liberation of content from its means ...”