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On 10 Ways to Avoid Common Email Marketing Mistakes in 2014

That's right Sunday!  As they say, Content is King!

January 14, 2014    View Comment    

On 10 Ways to Avoid Common Email Marketing Mistakes in 2014

Great points Emma!  Thanks for sharing!

January 14, 2014    View Comment    

On 10 Ways to Avoid Common Email Marketing Mistakes in 2014

Thanks Samuel!

Yes, Google has a way of keep us all on our toes :-)

Here's a recording of a webinar we recently held covering a very simple approach to creating effective campaigns for newbies - http://www.salesnexus.com/automating-your-sales-lead-machine.html

January 14, 2014    View Comment    

On 5 Things A Business Owner Should Know About CRM

Great points!  It's not always easy and is definitely worth fighting through adoption issue.  More importantly, businesses need to take time to plan how they'll use the CRM and how they'll ensure their users value it as much as the business does :-)

December 28, 2012    View Comment    

On The Death of a Stereotype of a Salesman

Keep listening to that little angel Carlos!

January 13, 2011    View Comment    

On The Death of a Stereotype of a Salesman

Thanks your thoughts Ron.  I think perhaps the poor outside perception of sales people is causing folks to find other monikers for people doing the things sales people do.

January 13, 2011    View Comment    

On The 5 Traits of a Smart Salesman

Great points Daniel!

I think these traits are vital to success in any field, sales, business, personal, anything!

October 22, 2010    View Comment    

On Why do sales people like failure?

Great article Sharon!

 Your points I think accurately highlight the next great mountain of development in the science/art of selling - every purchase decision is a change and involves a highly complex set of challenges within the customer organization.

Even the most seasoned pro would do well to listen carefully to your message!



June 15, 2010    View Comment    

On 5 Tips for Developing Strong Buyer Personas

Great points Jeffrey!

We're working on updating our "personas" now and these are very helpful questions to ask!


April 23, 2010    View Comment    

On What's the Cost When Sales Tries to Do it All?

Excellent points Ardath!

Frustrating yes!  Surprising, no.

In my experience, the vast majority of organizations still consider marketing to be an esoteric function of branding, preparing collateral, etc. that really has no direct link to sales or the bottom line.

How could this be?  I think too many marketing folks like it that way.  There's really little accountability.

As soon as you take ownership of lead generation for the purpose of driving sales, you are just as accountable as the sales team.  As someone who's been selling for years, I can assure you that accountability scares a lot of people.

There are some brave marketing souls that have stepped up.  In some businesses, the opportunities to generate high quality leads via search ads, social media, lead nurturing campaigns, etc. is just too great to ignore.

These are not skills most sales people have nor do we want sales people spending their time on a computer generally.

The opportunity for marketing professionals to enhance their value to the organization by taking ownership of lead generation is tremendous and ripe.
February 11, 2010    View Comment    

On Don’t Fake Caring When You Are Customer Servicing!

Good points Todd!

You're absolutely right that Apple has created an army of extremely passionate followers and employees.

I haven't switched to a Mac yet but, I love my iPhone.  My experience at the Apple Store has been mixed.  No question that the people there are very intelligent and helpful.  However, I've stopped in a couple of times when they were very busy and there were forcing everyone to take a number.  There were 20 or more people queued up waiting for service on their mac books, etc.  I just needed someone to show me how to reset my iphone.  The guy could have shown me that in 15 seconds but, instead, took 60 seconds to explain to me how to register for my place in line.

I'd love to see more about how Apple trains their service employees!
February 5, 2010    View Comment