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Comments by Mark Lerner Subscribe

On 5 INfluencers all Marketers Should Follow

I'll start following right now :-)

March 30, 2014    View Comment    

On Five Useful Google Chrome Extensions for Social Media Marketers

Great write-up with useful info. 

Oktopost also has a bookmarklet/plug-in that lets you share content directly from your browser, while still following powerful metrics like clicks and conversions, as well as seeing granular level information about leads generated from your post

March 26, 2014    View Comment    

On When Writing a Blog Post, Size Does Matter

Great insight Sarah! 

 

How often do you find yourself updating your blog?

March 26, 2014    View Comment    

On How to Avoid LinkedIn's Site Wide Automatic Moderation (SWAM)

Interesting, I haven't heard of that happening. As far as I know, the new policy goes for everyone, even those SWAMmed previously. I might be wrong though, have you tried posting to your groups recently?

 

 

March 23, 2014    View Comment    

On How to Avoid LinkedIn's Site Wide Automatic Moderation (SWAM)

Hi Aubrey,

 

The good news is that, in the last few weeks, it seems LinkedIn has changed the SWAM policy to no longer be indefinite. When you are swamd you will see a blue notification on the side of your screen when you are in a group tell you that you have been put in moderation in all your groups for a period of time. It seems that this period is about 1-2 weeks, and then you are back to normal. 

More of a slap on the wrist than before. 

March 23, 2014    View Comment    

On Why 'Teenage Flight' From Facebook is Good for B2B

Great point Richard. 

 

I am also interested to see how some of these new "niche" social networks and IM apps will monetize on ads for the younger generation. 

Time will tell. 

 

January 26, 2014    View Comment    

On Why 'Teenage Flight' From Facebook is Good for B2B

Hi Lana,

It is quite interesting to see how Facebook has changed.

I also joined in 2008, when it was only accessable to a few collegs (Boston University being one of them, as seen in the movie The Social Network). Back then, it was just a way for college kids to meet, now it has become a completely differe monster! 

I wonder if Zuckerberg ever imagined Facebook would turn into the marketing tool it has become today. 

January 21, 2014    View Comment    

On How to Avoid LinkedIn's Site Wide Automatic Moderation (SWAM)

Hi Murtaza,

This is a good questions, as I have read in some articles on this topic that those who are marked for moderation in a group will be SWAM'd, however according to the official announcement (as seen in my post), it only states that you must be blocked and deleted from a group. 

I think this confusion goes to the heart of the issue, which is the lack of transparancy. 

January 20, 2014    View Comment    

On How to Avoid LinkedIn's Site Wide Automatic Moderation (SWAM)

Hi Karen,

This is a story I have heard many times when researching SWAM. While good intentioned, it really only takes one group moderator (often times it can be a direct competitor in your industry) to basically ruin your ability to engage on LinkedIn, even if you are a well respected member of the community. 

I hope these tips help! 

January 19, 2014    View Comment    

On How to Avoid LinkedIn's Site Wide Automatic Moderation (SWAM)

Hi Steve,

 

Thank you for your feedback. 

Unfortunately, many people I have spoken to (including moderators) seem to have never heard of SWAM. I feel that LinkedIn has done a very poor job of making it known. My intention wasn't to be alarmist, but rather let people know that SWAM exists and best-practices on how to avoid it. 

I honestly was somewhat surpised when I did some research on SWAM as, quite frankly, until recently I had never heard much about it. 

Do you agree that LinkedIn should do a better job at educating users about this policy?

January 16, 2014    View Comment    

On Inbound vs. Outbound Marketing Is the Wrong Question

Excellent post, Matt! 

January 15, 2014    View Comment    

On Top 7 Tips for Effective Content Marketing

Thank you for the great feedback! 

January 6, 2014    View Comment    
 
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