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On Facebook Advertising Options That Won't Break the Bank

Hi Hailley,


Thanks for your feedback. To answer your question, I think I would need to know a little more about your business goals. For example, if you want to spend more time and you're a B2B business, perhaps you could use the Facebook page as the business and interact with other brand pages. If you're a B2C business, you could try some ways to get engagement such as contests or trivia. Regardless, I think it's important to bridge the gap between your other marketing efforts with Facebook and think outside the box.

I would be happy to offer more information if you want to connect outside of SMT. My LinkedIn is www.linkedin.com/in/rachelstrella/ if you want to connect there. 

Happy New Year.

Rachel

December 31, 2013    View Comment    

On Facebook Advertising Options That Won't Break the Bank

Hi Hailley,


Thanks for your feedback. To answer your question, I think I would need to know a little more about your business goals. For example, if you want to spend more time and you're a B2B business, perhaps you could use the Facebook page as the business and interact with other brand pages. If you're a B2C business, you could try some ways to get engagement such as contests or trivia. Regardless, I think it's important to bridge the gap between your other marketing efforts with Facebook and think outside the box.

I would be happy to offer more information if you want to connect outside of SMT. My LinkedIn is www.linkedin.com/in/rachelstrella/ if you want to connect there and chat more!

Happy New Year.

Rachel

December 31, 2013    View Comment    

On Facebook Advertising Options That Won't Break the Bank

I am referring particularly to small businesses who already use the medium.

December 30, 2013    View Comment    

On Social Media ROI: It’s Gray Matter

Very interesting analysis - and I see your points. A lot of my thoughts have shifted in the past year to two years and I am more in tune with what all these means. You certainly can't blanket-statement any of this!

November 29, 2013    View Comment    

On Social Media ROI: It’s Gray Matter

Agreed, Bethany. That's the power of the internet - and the world we live in today. It's pretty incredible!

November 29, 2013    View Comment    

On How to Handle Negative Comments About You and Your Business

You said in the beginning, "If the negative Facebook comment is on your own wall or page then you can easily delete the comment."  Was so early on it threw my social media manager group into craziness. 

July 23, 2013    View Comment    

On How to Handle Negative Comments About You and Your Business

I think what caught my eye was the casual use of the words "delete negative feedback" as an opener. I think deleting should be the last alternative. I try to frame it in a way that everything is addressed first and deleted at last resort. We don't want people to get the impression that it's OK to delete it if we disagree. You did address this later in the story, as you indiciated. 

July 23, 2013    View Comment    

On How to Handle Negative Comments About You and Your Business

Abuse and personal attacks are another matter - same with foul language.  Some people are just trolls and their comment should be deleted.

July 23, 2013    View Comment    

On How to Handle Negative Comments About You and Your Business

I never recommend deleting a negative comment unless it's something inappropriate. It sends the wrong message.  As social media professionals, we want to encourage feedback in order to aid customer service. I, too, wrote a blog for SMT on the subject of negative feedback. The story can be found here: http://socialmediatoday.com/rachel-strella/441158/social-media-consumer-how-handle-negative-feedback  

The best thing is to address it head on. 

Rachel

July 22, 2013    View Comment    

On SEO Doesn't Have to Be Rocket Science

Richard,

Forgive me for the late response. 

You're right - I do get tirades of derision from people whose vested interest it is to make SEO seem complex. It's the same with social media. All of this stuff is simple if you have strong, realistic goals and a level of commitment.

SEO 'experts' are becoming obsolete and rightly so. You simply can't game the system anymore.

Your point about keyword search hit the nail on the head. I think the big difference - and something I’ve experienced myself - is that we tend to be one of the other. For example, I can write great content that helps my readers, but if I don't have a strong headline, it might not be found in search. On the other hand, (and I see this with a lot of SEO folks), I can write a compelling headline - something the audience is searching for - and the content is regurgitated crap.

Thanks for reading and chiming in with thought-provoking analysis!

Rachel

April 9, 2013    View Comment    

On 5 Tips for Avoiding Social Media Burnout

Fantastic. Thank you so much! 

March 1, 2013    View Comment    

On Making the Difficult Decision to Charge for Social Media Consultations

You brought up a great point and one I struggle with myself. I get people that I am associated with who email me and ask me to help their friends. I am all for helping someone, but within reason.  I usually set the boundry by letting them know that it might have to wait a few weeks or even 2 or 3 months as my paid work comes first. I find it they are willing to wait then I will help them.

December 17, 2012    View Comment    
 
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