I appreciate everyone taking time to post their thoughts on my article topic.
I would like to remind everyone that social media is not a one way street. In fact, it is not a two way street. It is a hectic, multi-connecting highway of people looking for the shortest route to a solution. For those of us educated in how Facebook works, programs like "Like Exchange" may serve some purpose.
I've read many of the comments defending the "Like Exchange" program. Most of you say the same thing ... Just uncheck the boxes and you are never spammed and you never spam others. My constructive argument to that is: If that is the case, why do it? Isn't the point of the "Like Exchange" wall post feature to notify others that you have added their page and to ask them to reciprocate? If you are unchecking these "spam boxes" how would anyone know that you have indeed liked their fan page and which fan page of yours they should like in return?
Look, I know it is easy to get caught up in a numbers game. To be honest, Michelle (CEO of http://www.WebMediaExpert.com an the creator of this product) makes a lot of sense when she speaks of quantity -vs- quality and how to apply both perspectives at the right times. My fear is that by providing this short cut to a person that is not social media savvy, the engagement, curation and true brand building could be missed. I feel, in the end, most people that will use this tool are those who do not know how to cultivate an engaged, organic followship and this is something that is pivotal for the success of any brand.
Thanks again, for all the great debate.