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Comments by David Amerland Subscribe

On #SMTPowerTalk Recap: The Human Factor in PR & Marketing

Paula, thank you for your comment and I am really glad the PowerTalk session resonated. I am sorry I am only just getting to this now. It has been a really hectic month and I must learn to get my emails and social media engagement under tighter control. You are right in that communication has become faster but speed in communication and the need to react faster has always challenged us. Historically when the Telegraph became popular critics lamented the "loss of truth and spread of rumour" that it would herald as it was so much faster than the staid, studied approach of newspaper reporting. 

All of what we see now is symptomatic. The underlying thread is connectivity. We are, for the first time in history, becoming knowledgeable, vocal and mobile as consumers. We have come out of our formerly siloed positions of the past and we can see how the values and views of each align with the others. That has created a fluidity in the market place and a shift in consumer personas (if we call it that). Companies on the other hand are moving slower. Their marketing still uses marketing personas that barely represent the audience they are supposedly targeting. At the same time we expect companies to tell us who they are, what their values are. Why we should buy from them beyond the simplicity of they have things they want to sell. 

This makes for a radically different approach to marketing that is reflected in the changing ways SEO and social media marketing work. Everything we do in terms of social and SEO to try and understand the dynamics is very much a "blind men touching an elephapnt" approach. We each see parts of the picture. 

February 28, 2014    View Comment    

On The Tao of Google: An Enlightened Approach to Search Success

Randy, love this. :) 

February 20, 2014    View Comment    

On The Tao of Google: An Enlightened Approach to Search Success

Randy, love this. :) 

February 20, 2014    View Comment    

On #SMTPowerTalk Recap: The Human Factor in PR & Marketing

Randy thank you for adding this comment here and indeed, it is exactly as simple (or as difficult) as that. Great point. 

February 13, 2014    View Comment    

On Why Google+ Isn't Google-worthy

Steve, thank you for getting back to this and I love your piece not just because it's validation, G+ is what it is, we all need to have our eyes open as we move forward, regardless, but because it actually takes real guts to come back to a very public post and address it like you did. Kudos. I have circled your page on G+ :) and I will reshare your post there. There is a lot of attention on authenticity, transparency and humanity and this fits right in. Have a great weekend. 

January 10, 2014    View Comment    

On How Native Advertising is Going to Change Marketing in 2014 [VIDEO]

Samuel, I think you just you just said the magic words everything revolves around: "trust" and "relationships". Indeed that is exactly what marketing is about. It's true heart. When that is achieved everything else becomes easy and, in the process, we get authenticity and real value as a bonus. Love your comment and thank you for adding it here, it totally adds a much-needed additional dimension to the article. 

December 26, 2013    View Comment    

On Issues Google Needs To Address in 2014

Lisa it's by far the most commoin question asked these days. I covered Hummingbird's implications here. Webmaster Tools still report keywords (for the last 90 days only) but you should be slowly weening yoru customers away from them anyway as keyword rankings makes less and less sense as Google's SERPs become highly personalized. What you should be looking at are conversions and a decline (or rise) completed calls to action. This also means that landing pages need to be re-examined. There is a free analytics tool that carries out semantic analysis of social media reach and sentiment (http://goo.gl/vaxUbN) that my help a little.  

December 16, 2013    View Comment    

On Issues Google Needs To Address in 2014

Shell thank you for the quick reply. I know you're not being obtuse when yoiu say it's difficult to decide which Directory is a 'good; one to obtain a link from. I think the question should be as to why a Directory listing that is open to everyone and anyone would constitute a good place to obtain links from. For the record Directory listing was one of the most abused backlink building techniques until Google started rolling out the Panda update in early 2011, in preparation for semantic search, cleaning out its index from aritifically inflated PR sites and Directories whose sole purpose was to provide links.  

Everyone games the system. It's human nature. The difference lies in what degree that happens and what risks are being taken. Semantic search makes that way harder which is why so many SEOs are complaining about it. 

I did not point out that publisher mark-up is useful for quality brands. I said quality websites, that's irrespective of size provided the criteria for quality are met. 

Finally you totally misunderstood my comment on local search. Local search is fully semantic. It therefore takes into account your location (for location-based searches), your search history, your social connections, your search patterns, answers to similar queries, your search query, the time of day (where relevant), whether you are in a car or on foot (where appropriate) to provide the best answer possible (it wil not  restrict it geographically unless not doing so will degrade the results as per your plumber example).

As you're no doubt aware semantic seatrch indices need to be built around each language. Voice search started out in the US and is being rolled out across the world, hence my reference to US and UK audiences. I did not, at any point, mention that it is for internet only business. If anything I specifically said that "A local business that is best suited to surface in response to a search query will do so regardless of size or amount of money spent on SEO, provided of course, it has taken the steps necessary to be indexed properly." Local implies a physical location in a locale. 

December 16, 2013    View Comment    

On Issues Google Needs To Address in 2014

Shell, that is a great piece on Google's need to change some of its practices going forward but I would question a couple of your points here, or at least, the assumptions behind them: for instance the Google guidelines on link schemes are pretty detailed and very clear and Google has, over the last 24 months pumped out an incredible amount of content in blog posts on their search blog and videos both on the Webmaster Tools Channel and via Matt Cutts on webspam that in their totality spell out that unless a link provides value to the end user and comes from an authority website it is questionable why it is there, and yes, that would include most Directories. 

You also say that the majority of webmasters are innocent in their linking practices and unaware of the behaviour of the SEOs who hire them. The Inland Revenue (to digress a little and give a contextual example) says that ultimately you are responsible for your taxes, not your accountant, which means that for a business person to take the route that they did not know what someone they hired was doing on their behalf is a defence that has no legs, anywhere. 

Over the last fifteen years I have seen, time and again, that the moment webmasters become aware that something works in search to boost rankings they instantly implement it regardless. 

I am not 100% about the issue with publisher markup. It is easy enough to implement using the rel=publisher tag but jut like with Authroship Google has said that unless a website is of high enough quality, implementation of the markup is unlikely to help. 

Finally local search (the bulk of which is on mobile) is fully semantic for US-based users and increasingly for UK ones. A local business that is best suited to surface in response to a search query will do so regardless of size or amount of money spent on SEO, provided of course, it has taken the steps necessary to be indexed properly. 

 

December 16, 2013    View Comment    

On What Google's Hummingbird Update Really Means

Phil, I have been away for a week speaking at SMX East in NYC so I am sorry I am getting to this so late. However, seeing how you took the trouble to add your comment here, it would be a shame not to reply. First, while I accept that the robot voice may not be to anyone's liking, I would take you to task on the content value which explains a complex subject that affects all online marketers, succinctly and in a way that helps you understand what it is that you need to do. 

You do not necessarily need to know a lot about me but content for content's sake is pretty much the exact opposite of what I have been pointing out for years and since we are at the point where we are discussing SEO merits, Google has never treated embedded code as a "good thing" whatever that may actually mean. 

October 6, 2013    View Comment    

On What Google's Hummingbird Update Really Means

Mark, just back from SMX East that was in NYC where the question was discussed at length and where Googlers pitched in with ideas. Basically, Hummingbird represents a whole new set of ranking signals. Quality content is key but if you can start to implement schema.org mark-up, while not a ranking signal, it certainly helps in presenting rich snippets in search that increase the CTR which in turn is a positive signal. G+ Authorship is also a requirement, now. 

October 5, 2013    View Comment    

On What Google's Hummingbird Update Really Means

Nicky, thank you for letting me know and I really appreciate this. 

October 5, 2013    View Comment    
 
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