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Comments by David Amerland Subscribe

On Google+ Highlights Social Media Weakness for Brands

You are right and it does smack of laziness and (when suggestions are never listened to) a total lack of respect towards the very same people they hope to engage.

November 29, 2011    View Comment    

On Google+ Highlights Social Media Weakness for Brands

Point well made. There is a place in small-scale operations or causes where there is, indeed, a feeling of being a closed shop of sorts to open it up to this aire of inclusivity. In those cases suggestions almost always are listened to and often acted upon and the process contributes to the community feeling. The post really covered brands and their behaviour which, from a professional point of view, is quite inexcusable.

November 29, 2011    View Comment    

On Politicians Trying to Control What Is Said Online

Excellent post! I read about the Emma Sullivan story, when it first broke, I could not believe the lack of intelligence displayed by elected officials. Let's also not forget the Rick Santorum debacle and the Anthony Weiner case. Maybe there should be a 'Hall of Fame' (?) for social media failures who are in a position of power. 

November 29, 2011    View Comment    

On Google+ Profiles for Business Apps are Here!

If it's Google Apps for Business you have to go to the right hand side, top corner, click on the 'Create Profile' option. 

November 1, 2011    View Comment    

On Google+ Profiles for Business Apps are Here!

It is a company profile not just an employee profile. Limited at the moment though. 

November 1, 2011    View Comment    

On Google+ Profiles for Business Apps are Here!

The limitation and price tag here are for businesses which have Google Apps for Business which is a subscription based service. When Google Business Profiles roll out globally you will not need to have a subscription service, the Profile will be free. Also, there will be no need to have a website (although this obviously helps) - Google in intent on pulling together both online and offline worlds in one environment, just like Google Places allows businesses which do not have a website to enjoy the power of the web.

November 1, 2011    View Comment    

On Google+ Profiles for Business Apps are Here!

Mac, the aim is to create a totally seamless experience with an erosion of the online/offline divide so that irrespectrive of whether you are online or in the street carrying a smartphone Google becomes the environment in which you do everything in. Evenetually they will. Socialisation is the wrapper bringing everything together and that is where all the company's efforts are currently centered on. Achieving it is no mean feat however and the technical obstacles, never mind the conceptual ones are huge. Google has actually speeded up its development efforts on this front, so, if nothing else changes I think before the end of this decade we will not find ourselves considering 'online' and 'offline' as different environments and 'social' will be an activity that is so integrated in everything it will make little sense to actually discuss it as a separate element. 

November 1, 2011    View Comment    

On Tone Deaf in Social Media?

Mike, each of the examples, in itself merits an article. Collectively they indicate a certain blindness we possess regarding the implications of the technology we use and the new set of rules governing its use. The 'it's new tech, I am sorry' excuse is beginning to wear a little thin when educators, journalists or social media 'educators' are involved. The very words 'social media' seemed to be designed to blindside us with their innocuousness. Companies forget that it's an entirely new way of marketing and consider it something which they must be naturally good at because, let's face it, it's media, ain't it? And social. So twice as easy. Individuals forget that it's an entirely new way of communicating leading to a true paradigm shift (much as this has been overused recently). 

I guess we will be seeing a lot more blood on the social media floor before the lessons begin to drive themselves home.

October 26, 2011    View Comment    

On The Risks of Over-Gamification in Social Media Marketing

Gary, by far the biggest challenge is creating a strategy which projects a personal message to those it targets, manages to generate timely, personalized responses (the Holy Grail of 'engagement') and produces measurable results which can be correlated to hard gains in commercial terms. That is no mean feat, but can any business survive for long if it does not do it? 

October 26, 2011    View Comment    

On How Schools Slowly Embraced Social Media

The infographic is wrong. Facebook took 21 months from launch to reach 25 million users. Facebook did not reach the 200 million users mark until April 8, 2009, almost five years after its initial launch. 

There is an additional error in the underlying assumption of the inforgraphic which compares media such as TV, Radio and the internet and their adoption with Facebook. Adoption levels in the first tier of technologies is governed by a spending limit governed by disposable income (i.e. someone had to buy a Radio, a TV, a Computer AND an ISP subscription) - Facebook, on the other hand, like all social networks relies on an online population - there is no cost to joining it, therefore a major impediment to potential growth is removed. 

October 19, 2011    View Comment    

On The Science of Search: Search Engines as Content Curators: Appealing to People AND Robots

This is an important post not least because it highlights one of the two camps of curation going on, on the web at the moment. It used to be a polarized argument of Taxonomy (i.e. curation by robots) vs Folksonomy (i.e. curation by people) - it is getting to the point where the two are converging with content curated by robots (in this case, search engines) being informed by social signals (called cues) of content curated by people. With the expansion of social media the best for both is yet to come. 

October 14, 2011    View Comment    

On The Human Factor and Social Media

Excellent points made throughout. There is a tendency to fall into the trap of stereotypical marketing and produce either what's expected (or rather what a marketer thinks is expected) or marketing approaches which are even weaker and miss the mark. 

Hopefully we will see a maturation taking place before too long.

October 14, 2011    View Comment    
 
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