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On Five Useful Google Chrome Extensions for Social Media Marketers

Thanks for reading, David - always happy to talk up useful products.

April 13, 2014    View Comment    

On Five Useful Google Chrome Extensions for Social Media Marketers

Hi Michelle, I would not recommend synching your posts from one to the other - both have unique variations that I think should be addressed separately. If you did want to post to both at once, I'd recommend using HootSuite. Thanks for reading.

April 13, 2014    View Comment    

On Using Selfies in Social Media Marketing

Yep, agree Sarah - it is a more personal thing, but it can be great for building community around your brand when used in the right way. Thanks for reading (and apologies for the delayed response)

April 13, 2014    View Comment    

On Using Selfies in Social Media Marketing

Thanks for reading, Belinda (apologies for the delayed response)

April 13, 2014    View Comment    

On LinkedIn's Publisher Platform: Should You Use It?

Yep, had read your piece, Mike, good rundown of the platform. There's definitely great potential, and we won't know for sure what the impact of opening up the platform to all users will be till it happens. Definitely, as noted in the comments here, getting picked up by The Pulse will boost your figures - though that will probably be harder to do with more people posting. Maybe. We'll have to wait and see. Thanks for checking out my piece, Mike, always appreciate your feedback.

April 4, 2014    View Comment    

On LinkedIn's Publisher Platform: Should You Use It?

Thanks for reading, Linda - yep, I think that's a key point - or at least the key thing I wanted to highlight - it is possible to get huge reach via the LinkedIn platform, but it's not a certainty. Definitely, getting picked up by The Pulse will boost your figures - and that's always a possibity with each post - but consistent high numbers will more than likely rely on larger initial reach via your connections.  

April 4, 2014    View Comment    

On LinkedIn's Publisher Platform: Should You Use It?

Thanks for reading, Justin,

Yeah, being picked up by The Pulse adds another variable to the mix that you can't rely on, but as noted in the piece, the results you had for your first two were similar to my first couple, which is relative to connection totals. Will be interesting to see your next one - and whether those numbers are maintained in future posts. 

The real test, as you've noted, will be when the platform is open to all users. While the sharing algorithm is quite smart, it will be interesting to see how it's tested with a lot more content going through it. No one, not even LinkedIn, would know for sure what's going to happen - but many will be watching to see what comes next.

April 3, 2014    View Comment    

On LinkedIn's Publisher Platform: Should You Use It?

Hey Daniel,

Thanks for reading - yeah, there's still a lot of questions that only time will answer. One concern is that if people are incentivised to boost their connection numbers in order to achieve more reach for their blogs, that could reduce the importance of 'connections' as a measure of a person's professional standing. Another is that people may 'like' pieces not because they are good, but because of who they are written by - if the leader of a company posts a piece and you want to get on their radar, it's in your interests to 'like' it, right? Even if it's not the best quality piece.

The only way to know how all these things will impact the user experience is to see how it plays out, but early results have been good for those with good initial reach (through connections). Maybe the quality baseline will fall when the platform is open to all users, we'll have to wait and see. 

April 3, 2014    View Comment    

On Five Useful Google Chrome Extensions for Social Media Marketers

Thank you for reading, Kyle, hope the info comes in handy.

March 27, 2014    View Comment    

On Five Useful Google Chrome Extensions for Social Media Marketers

Thanks for reading, Mark - agree, Oktopost is another good one.

March 26, 2014    View Comment    

On 3 Reasons Why Your Business Should Consider Using Vine in 2014

Hi DeRicki - Yeah, I agree, the value of Vine, at this stage, is more as a utility device, not as a stand alone network, in which case the platform adoption rates are less relevant. But I also understand the perspective that there are more users on, say, Instagram, so you'd be utilising an Instragram video for it's functionality within the context of your other networks whilst also giving yourself the potential of gaining additional traction within the wider Instagram community - so you could expand your potential reach by serving content on two fronts. As noted in the piece, Vine videos have proven to be extremely popular and the emphasis on low-tech makes it a solid starting point for anyone looking into video, an opportunity I think is hard to ignore. But everyone has their own approach, there's no definitive right or wrong way to go about it.

Agree with your points, particularly on the deciding factors - thanks for reading.      

February 22, 2014    View Comment    

On 3 Reasons Why Your Business Should Consider Using Vine in 2014

Hey Eric - thanks for reading.

I'm not sure the adoption of the platform by users, as such, is critical to utilising it as a marketing tool. Most of the brands that are using Vine well are sharing that content on their other platforms. You don't need a Vine profile to view a Vine video, so you can share your Vine created content with a wide audience regardless of their interaction with the app itself.

Definitely I've seen great audience responses from Vine content - we recently created a stop motion video showing how a small business creates their handmade necklaces, showcasing the work that goes into each one and highlighting how 'handmade' each piece actually is. It's a great tool for this sort of communication, and at six seconds, puts no major time obligation on the viewer. A lot of the people who watched that piece would not have been Vine users, but they can still view it.

Including Vine videos in branded content can function separately from the app itself. 

February 20, 2014    View Comment    
 
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