Great post Ted. Empowering employees in social media requires clear not only a consistent measurement framework but also feedback loop to the employees supporting the outreach, helping them to know what's working or not and how to make adjustment in their outreach. What's more, what you measure is critically important. I see brands often times miss the mark when it comes to measurement. This post is a good reminder to anyone implementing social empowerment/advocacy programs, that it's critical to align what you measure to the company's or programs goals. As you suggest, "Business impact should always ultimately be measured in the financial impact but can be modeled around cost savings, quality improvement, revenue growth, etc."