Comments by Tim Moore Subscribe

On 2010 The Year of Social Media ROI

Connie,

Another great article, thank you.  I have sent this on to a number of company leaders for their review.  You are spot on.  (We knew this day was coming!)

Again, well done!

 

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On Social Media, it's a Trust-Thing

Great post Jacob.  Trust is under-rated today, not just amongst businesses and customers, but even in our everyday relationships. I have seen first hand how "trust" is used by some as almost just another 'tool' in their social media toolbox, and don't really get it.  They end up as coming off fake eventually, and their interest in you as a sell out.  The boomerang happens and this comes back to bite them, sadly, destroying not only their credibility and reputation, but even their business.

A very timely article!  Thanks for writing it.

Tim Moore
@TimMoore
sayitsocial.com

On The New World of Social Network Marketing

Well done Freddie.  In the picture, he isn't using IE is he? Poor kid.  :-)

 Tim Moore
@TimMoore
sayitsocial.com

On Generational Marketing

I think I see your point Scott, and understand the effect your stressing from Gillette's efforts.  That is a good example.  At the same time, I feel that for many companies, this is an unfortunate mindset they get into is that of a specific demographic ONLY.  (As in this case, as if 26-30 year olds don't shave more than and 18 year old??) 

I also feel, technology has grown to the point, where now ALL people are accessible and reachable through social marketing efforts, helping us as sales people to reach out to all groups and effect the buying mindset more than ever before.  To most "younger" people (no age limit), social media is like air, their profiles on the social web IS part of who they are.  But, they are not the only ones.  I would like to see the demographics for all those reading this post, I wonder how many 18 year olds there are?

Minds should be the focus, trust the goal, age unimportant.  Consumers, or Prosumers as I call them, come in all shapes, sizes, ages, and colors!

Tim Moore
@TimMoore
sayitsocial.com

 

 

 

On An open query to Robert Scoble

Nicely put Shel.  I look forward to Roberts reply!

Tim Moore
@TimMoore
sayitsocial.com

On How to listen in a bad economy- 67 social media/web/reputation management tools and sites

Great post Marc.  You'll be interested in know this.....

Tim Moore
@TimMoore
sayitsocial.com

On A Social Media War Story

I am not into fairy tales personally, but this one makes a sobering point.  I know quite a few company leaders who will acknowledge that social media is as quantitative a discipline as any, and the overwhelming evidence of buyer power has shifted to the social web.  The problem company leaders have really boils down to "the numbers", for without them, the leaders feel they are flying by trial and error. (Much like a commercial pilot who would not think about flying a jetliner without his hard numbers or flight data, I can see how some of these responsible folks have the same understandable hesitancy without an ROI for social media.)  See social media ROI

 I am looking forward to the answer to this and what you have cooking for this Monday, April 6th! 

Tim Moore
@TimMoore
sayitsocial.com

On 5 Considerations before Companies Dive into Twitterville

Excellent well researched article Evelyn,

Nice map for those looking to consider using twitter, and to make sure they are ready for the commitment.  I think one of the best points you make is that "Twitter is often described as one big cocktail party; one needs to be there to be part of the crowd. That means time, dedication and, to a company, resources." 

For the higher-ups in a company, delegating this to a $8 hour student or even a highly skilled network IT guy to do on the companies behalf just cannot be considered acceptable.  It will undermine the company's credibility, especially if the delegated one is portraying himself (playing an imposter's role) as the one in charge.  That has disaster written all over it!

CEO's need to take an example from Zappos.com (http://twitter.zappos.com) CEO who currently not only enjoys a robust twitter audience of 222k followers, but he is engaged and communicating with his customers and colleagues daily.  Excellent example Tony for all those in leadership roles!

Tim Moore
@TimMoore

 

 

On Social Media ROI - a financially sound method

Good point Evelyn, and at the Social Media Academy we realized that was important too.  However, in our research there were not and real specific social behavior ROI metrics because of its source, behavior of the social space.  It's a hard one to put your arms around.   After much discussion, this was a simple, verifiable way to do it.  There are more dynamics that can be considered and other factors too that will emerge, so let's all do what you recommend and "pull together" and build on this SOMA model to make it even more effective and useful.

Tim Moore

@TimMoore

On Social Media ROI - a financially sound method

Great work SOMA team.  It was a lot of work, but I'm glad we developed this ROI model.  There have been so many comments that social media initiatives cannot be measured (which is not accurate as we know), so this is going to be very helpful to a lot of our colleagues. 

Tim Moore
@TimMoore

On Forget the old loyalty discussion

Good points, but none of it matters is we just agree and don't take the time as leaders to engage others in a useful way, (or at all).   I see so many leaders on Linkedin with 14 connections and have half-filled out profiles, on Twitter with no updates (and the standard brown icon - come on, at least lets see a picture of you!) and when I ask them if they are on Facebook, they ask "what's Facebook?"  How can anyone build any good "loyalty fire" with you or your company when you don't even give them any kindling???  

CONTRIBUTE (share an opinion, comments, anything, just get involved!)

 

On Blame Your CEO - Not The Economy

Talk is cheap, you must "walk the walk".