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On How to Humanize Your Emails to Make a Real Impact

Lisa,

I have had a lot of success with video email. I get a lot of WOW responses, I think just for the general fact that they rarely get video emails from anyone else. From a business perspective, I see the highest value of video email in new introductions. It's very hard to make an impact in one email with new introductions so what I do is send a video email. This allows me to get my personality, body language and other positive traits found in face-to-face communication that otherwise would be lost in text email.

The shear fact that you are doing a video email shows you are vested in the relationship. Most people won't understand actually how easy it is to do it, but they don't need to :)

March 24, 2014    View Comment    

On Create a Video Blog and Break Through the Clutter of Social Media

Kent, 

Totally agree with you. The tools are only designed to make it easier, save time, etc. To make it work it the content needs to be compelling and relevant for people to want to come back and tell others. Focusing on the experience for the visitor and who the visitor should be is essential. That's my 2 cents :)

December 18, 2012    View Comment    

On Create a Video Blog and Break Through the Clutter of Social Media

Kent, 

Totally agree with you. The tools are only designed to make it easier, save time, etc. To make it work it the content needs to be compelling and relevant for people to want to come back and tell others. Focusing on the experience for the visitor and who the visitor should be is essential. That's my 2 cents :)

December 18, 2012    View Comment    

On The 5 "R's" of Monetizing Your Expertise

William, 

I am the same way. I feel each one of us has a community around us, we just need to first look at it as a community, then take the actions that get us closer to where we want to go.

December 8, 2012    View Comment    

On The 5 "R's" of Monetizing Your Expertise

I agree with you Deepak. I find that there always needs to be some sort of draw into the community at each stage. We don't want to launch one, get a ton of active members and then never implement engagement strategies for when the online community matures. Excellent comment :)

December 8, 2012    View Comment    

On The 5 "R's" of Monetizing Your Expertise

I agree with you Deepak. I find that there always needs to be some sort of draw into the community at each stage. We don't want to launch one, get a ton of active members and then never implement engagement strategies for when the online community matures. Excellent comment :)

December 8, 2012    View Comment    

On How to Overcome the Overwhelming Nature of Social Media Marketing

If you have a moment, please share your thoughts and ideas on ways to simplify a social media marketng approach. Let's see what we all can come up with.

May 10, 2011    View Comment    
 
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