Thanks for the comment Chris. You are right - I was doing some overstating in that post :)
What I was trying to get accross is that "quality" is in the eye of the audience not the brand. If your content works for your audience than it is quality - b2b, b2c or whatever. However, if it doesn't than it's not quality and has nothing to do with how well written it was.
Ever see the 1995 movie Showgirl? The movie was produced wonderfully and it looked a million bucks - however, the movie stunk. The producers probably thought they had some damn good content. The audience certainly didn't think so. Hope that makes sense :)