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On The Biggest Content Marketing Mistake Brands Make Today

Thanks Jim! I'm very familiar with that study and actually covered it on LinkedIn the week prior.

http://www.linkedin.com/today/post/article/20140325101743-36910198-content-marketing-is-88-percent-less-effective-than-public-relations

You're absolutely write about what this study means, too. I very glad they did it.

@ChadPollitt

April 3, 2014    View Comment    

On How Top Ranking Brands Like Moz and HubSpot REALLY Do SEO

Daniel:

I agree with your comment. It actually reaffirms what I was trying to get across in the article. What I describe above is difficult and does indeed require investment that some small businesses may find challenging. In fact, Dharmesh's quote he gave me speaks to that issue. I also believe what you believe - that links and guest blogging are not dead. It's guest blogging at scale and some of the other things described above that makes link building around "flimsy" content dangerous for all businesses.

@ChadPollitt

March 13, 2014    View Comment    

On Liiiiinks, Liiiiinks: Attack of the SEO Zombies!

Nice post Brian! Everytime I see 'SEO' and 'zombie' in the same post it reminds me of this Matt Cutts zombie movie poster. . . 

http://moz.com/ugc/9-seo-truths-behind-the-zombie-guest-blogging-apocalypse

March 6, 2014    View Comment    

On SlideShare: The Undisputed Heavyweight Champion of B2B Social Media Marketing

Sudipto:

I'm glad you found the post valuable and hope your SlideShare endeavors are fruitful :)

@ChadPollitt

February 27, 2014    View Comment    

On How Klout Is Poised to Clean LinkedIn’s Content Clock

Janet:

I can see the Twylah comparison for sure. While I believe LinkedIn is definitely going to be hard to catch, I also believe Klout has some advantages that LinkedIn and others do not. I dropped the Google authorship/author rank comment in the post because I believe Klout solved what Google hasn't yet - connecting influence/authorship/social. Klout hasn't rolled that aspect out yet, but it said it's a few weeks out. We'll see what happens :)

@ChadPollitt

February 12, 2014    View Comment    

On The Dirty Little Secret of Content Marketing

Thanks for the comment Chris. You are right - I was doing some overstating in that post :)

What I was trying to get accross is that "quality" is in the eye of the audience not the brand. If your content works for your audience than it is quality - b2b, b2c or whatever. However, if it doesn't than it's not quality and has nothing to do with how well written it was.

Ever see the 1995 movie Showgirl? The movie was produced wonderfully and it looked a million bucks - however, the movie stunk. The producers probably thought they had some damn good content. The audience certainly didn't think so. Hope that makes sense :)

@ChadPollitt

November 22, 2013    View Comment    

On Content Is King, But Distribution Is Queen and She Wears the Pants

Barry:

I actually bought it and it was worth it to me. The $500 price tag was hefty, but it allowed me to back up this article with some good research. So far over 60 people have clicked through this article and converted on my website so if you look at it that way I'm spending just under eight bucks per top of the funnel lead. When it's all said and done it'll probably be around six bucks per lead.

@ChadPollitt

October 25, 2013    View Comment    

On Facebook and LinkedIn Figure Out What PR Pros Have Known For Years

Kate:

I agree with you 100%. I suppose I wasn't clear enough in the post.

The point I was making was that trusted and valuable spots on a website are the best place to publish ads. My PR agency does earned media as a service and I know the benefits well. Interruption advertising will never outperform earned and owned media.

@ChadPollitt 

August 16, 2013    View Comment    

On Why Most Marketers Have Online Demand Generation All Wrong

Samuel:

You're welcome and I'm glad you find our interpretation of The Golden Circle valuable.

@CPollittIU

December 7, 2012    View Comment    
 
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