Comments by Joel Pinto Subscribe

On How to Rock Your Company or Brand with Social Media

Great post, Isra

Sharing it and continue to follow you. Why do you think most companies continue to fail in handling social media properly? 

I do believe they continue to think social media is a selling channel instead of a venue to build and strenghten customer relationships. What do you think?

On Losing Twitter Followers? How to Gain and Keep More

I did enjoy the entire post until the point in which you recommend "buying twitter followers". That I don´t think is neither ethical nor recommendable at all. Twitter followers should be gained in a dual, interactive process, providing valuable content, engaging in conversations and so forth.

Other than that, all your recommendations sound good to me.

On Social Media and the New Generation of Buyers

Hi, Justin

Loved your post. I do believe there is much effort being done in understanding how social media can be valuable within a business TODAY and little effort is being put into trying to understand that our future customers are young adults and teenager.

Loved it and sharing it :-D

On We Should Stop Saying Influential When We Mean Popular

Definitely, Douglas

There is nothing more to add to your post. Being popular doesn´t mean you can help people have a better life. Being influential does.

Thanks for such a great one :-D

On 10 Point Checklist for Content Marketing

Thanks for the post. Truly appreciated. What I see so far is that many business continue to believe content marketing is just another name for publicity or press releases when it´s not.

Sharing :-D

On Anatomy of a Social Customer

Hi, Stephanie

Nice post. I do believe the most important thing is to get to know who your audience is in advance, and from that knowledge on build on your strategy. Everything you mentioned is right on spot as it totally describes the new consumer and you are also mentioning it's important to intearct with your social customer at the speed of social media, which is basically lighting fast.

If we keep in mind our customer within five years will probably be those that are teenagers or in their early twenties today, then we can get an idea on how we have to adapt to the new changes if we want to succed.

I wrote a post which I believe adds to your comments. Hope you like it.

http://meethenewbuyer.blogspot.com/2011/07/what-about-buyer-20.html

Cheers!

Joel Pinto

On Three Must-Haves for Using Twitter in a Crisis

Hi, Chris

Good morning. Great article although I tend to believe there are not that many companies with neither a pre-, a during- or a post- crisis plan. Most of them simply enjoying doing the regular stuff, you know, sharing posts, comments, promos, product information, simply sending out information and interacting with their audience in a clear, sunny day.

But when it comes to those days with heavy rain, or thunderstorms, must companies fail to follow a nicely put plan of action. The problem begins on the "listening" side, in which I believe companies do not pay enough attention to things when they start becoming ugly. 

A crisis usually doesn't happen overnight and if active listening is being followed, it can be properly handled and even, keept from happening.

I wrote a post about "Active Listening" which I believe could add to your post. Hope you like it.

http://meethenewbuyer.blogspot.com/2011/07/are-you-listening-but-really.html

Enjoy,

Joel Pinto

On Is a Crisis the Real Test of a Brand When It Comes to Social Media?

It definitely is, Steve

Handling a reputation crisis is really the moment in which the company shows its genuine interest in being engages with its audience. All other moments is the nice chat-chat, going back and forth, listening to happy things, everybody smiles and that kind of pinky stuff.

But in a crisis, the real mindset of the company comes out, specially when there is no plan to handle such situation. There are many examples out there that clearly show how it has to be properly done, but still many companies refuse to see this side of social media and focus only on the "pinky side"

You might want to take a look at what I wrote about the subject. Even though it's not about "crisis management" it's about "active listening" which is key to developing a proper action plan for handling a reputation crisis.

Here you have it http://meethenewbuyer.blogspot.com/2011/07/are-you-listening-but-really.html

Cheers!

On 7 Reasons You're Not Generating Leads From Social Media

I do believe that being where your clients or prospects are, and providing valuable content is key to generating leads. As a matter of fact, it's become normal to see small to medium size companies just doing what others are doing without stopping to think where their clients / prospects are.

It's like the old saying "monkey see, monkey do", remember? I am sure that putting together a well thought strategy, carefully choosing the appropriate platforms and then concentrating on providing valuable content (which is different from delivering strong and convincing sales speeches) is key to developing good leads.

If one is able to do these two things, then the rest will start to happen by itself.

Great post :-D

On Social Media and Customer Service

Hi there, Taylor

You know that I am an advocate for interaction and conversation. Companies must definitely need to open up and take advantage of the wonderful opportunity social media offers to create a great customer service channel. They should, but...

As coccytw said... it's about company's culture and mentality. First they need to be willing to listen to their customers and learn from them. As you said, they are afraid of the backlash, but even that is a wonderful opportunity to grow better if they handle it sincerely, honestly and professionally.

Good post. I am sharing it on my facebook page. I also share some thoughts about on a post

http://meethenewbuyer.blogspot.com/2011/07/are-you-listening-but-really.html if you want to take a look at it :-D

Continue to be in touch with you :-D

On Don't Look Silly on Your Facebook Page: Share, Don't Like

Hi, Josh

¿You know I did have the same feeling about people liking their own things? I didn't understand why it happened but saw it a lot. Then I came accross the situation myself. I do administer one page along with the business owner. it's funny to confirm when I did the first initial posts, the customer did like what I posted, and to show it to me, he did click the "Like" button.

¿The problem? That we were both publishing as "the page" therefore it was "the page" liking what "the page" posted. It wasn't until this time I understood what the situation was. However, I did mention to the client it wasn't supposed to be like that since it looked really silly,

Therefore we made a commitment to "Like" the posts from our personal profiles instead.

Nice post, little detail not everybody notices.

Joel

On What If Social Media Never Changed?

And we need to evolve with it. Social media it's simply a clear indication market has changed and the way we do business. There are no options. Think of it this way: Within ten years, your actual customers will be ten years older, and you would be doing business with those who, today, are probable teenagers.

It's part of our live and we have to adapt to it, otherwise, we are not in the game.

Good post!

Sharing it

Joel