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Comments by Joel Pinto Subscribe

On 3 Reasons Why Training Facebook Fans to 'Get Notifications' and 'All Updates' is Damaging

It's definitely true, Andrew

Page owners shouldn't be asking people to do this kind of things to receive notifications about their activity. It should be a decision that everyone makes based on their willingness and preferences, no other way.

Asking for this kind of interaction is like forcing someone to show affection to you, and that's simply not right.

Sharing it :-D

October 7, 2013    View Comment    

On How to Make the Most of Your Day on Social Media

Nice post, Kim

Most people have a hard time trying to put it all together in their social media actions, only to find out the day has gone by and they haven´t done half their job. I agree a schedule like the one you propose should be followed at all times.

Sharing your post.

July 4, 2013    View Comment    

On The Ultimate HootSuite Guide: One Dashboard to Manage Your Social Media and Teams

¡Thanks a lot for this post! I've been using Hootsuite for about three years now and find it a wonderful social media management tool.

Sharing your post :-D

June 20, 2013    View Comment    

On How to Rock Your Company or Brand with Social Media

Great post, Isra

Sharing it and continue to follow you. Why do you think most companies continue to fail in handling social media properly? 

I do believe they continue to think social media is a selling channel instead of a venue to build and strenghten customer relationships. What do you think?

January 16, 2013    View Comment    

On Losing Twitter Followers? How to Gain and Keep More

I did enjoy the entire post until the point in which you recommend "buying twitter followers". That I don´t think is neither ethical nor recommendable at all. Twitter followers should be gained in a dual, interactive process, providing valuable content, engaging in conversations and so forth.

Other than that, all your recommendations sound good to me.

January 14, 2013    View Comment    

On Social Media and the New Generation of Buyers

Hi, Justin

Loved your post. I do believe there is much effort being done in understanding how social media can be valuable within a business TODAY and little effort is being put into trying to understand that our future customers are young adults and teenager.

Loved it and sharing it :-D

January 12, 2013    View Comment    

On We Should Stop Saying Influential When We Mean Popular

Definitely, Douglas

There is nothing more to add to your post. Being popular doesn´t mean you can help people have a better life. Being influential does.

Thanks for such a great one :-D

December 31, 2012    View Comment    

On 10 Point Checklist for Content Marketing

Thanks for the post. Truly appreciated. What I see so far is that many business continue to believe content marketing is just another name for publicity or press releases when it´s not.

Sharing :-D

November 13, 2012    View Comment    

On Anatomy of a Social Customer

Hi, Stephanie

Nice post. I do believe the most important thing is to get to know who your audience is in advance, and from that knowledge on build on your strategy. Everything you mentioned is right on spot as it totally describes the new consumer and you are also mentioning it's important to intearct with your social customer at the speed of social media, which is basically lighting fast.

If we keep in mind our customer within five years will probably be those that are teenagers or in their early twenties today, then we can get an idea on how we have to adapt to the new changes if we want to succed.

I wrote a post which I believe adds to your comments. Hope you like it.




Joel Pinto

December 6, 2011    View Comment    

On Three Must-Haves for Using Twitter in a Crisis

Hi, Chris

Good morning. Great article although I tend to believe there are not that many companies with neither a pre-, a during- or a post- crisis plan. Most of them simply enjoying doing the regular stuff, you know, sharing posts, comments, promos, product information, simply sending out information and interacting with their audience in a clear, sunny day.

But when it comes to those days with heavy rain, or thunderstorms, must companies fail to follow a nicely put plan of action. The problem begins on the "listening" side, in which I believe companies do not pay enough attention to things when they start becoming ugly. 

A crisis usually doesn't happen overnight and if active listening is being followed, it can be properly handled and even, keept from happening.

I wrote a post about "Active Listening" which I believe could add to your post. Hope you like it.




Joel Pinto

December 6, 2011    View Comment    

On Is a Crisis the Real Test of a Brand When It Comes to Social Media?

It definitely is, Steve

Handling a reputation crisis is really the moment in which the company shows its genuine interest in being engages with its audience. All other moments is the nice chat-chat, going back and forth, listening to happy things, everybody smiles and that kind of pinky stuff.

But in a crisis, the real mindset of the company comes out, specially when there is no plan to handle such situation. There are many examples out there that clearly show how it has to be properly done, but still many companies refuse to see this side of social media and focus only on the "pinky side"

You might want to take a look at what I wrote about the subject. Even though it's not about "crisis management" it's about "active listening" which is key to developing a proper action plan for handling a reputation crisis.

Here you have it http://meethenewbuyer.blogspot.com/2011/07/are-you-listening-but-really.html


December 6, 2011    View Comment    

On 7 Reasons You're Not Generating Leads From Social Media

I do believe that being where your clients or prospects are, and providing valuable content is key to generating leads. As a matter of fact, it's become normal to see small to medium size companies just doing what others are doing without stopping to think where their clients / prospects are.

It's like the old saying "monkey see, monkey do", remember? I am sure that putting together a well thought strategy, carefully choosing the appropriate platforms and then concentrating on providing valuable content (which is different from delivering strong and convincing sales speeches) is key to developing good leads.

If one is able to do these two things, then the rest will start to happen by itself.

Great post :-D

December 6, 2011    View Comment