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Comments by Jim Belosic Subscribe

On 5 Awesome Timeline Promotion Ideas

Hi Anders,

We have not noticed a decrease in engagement as a result of mobile, but my suggestion would be to test different types of content. It's my thought that intriguing content will garner engagement so maybe you need to post more photos or videos or ask more questions that will get your fans wanting to interact more with your brand. It's okay to even say "tell us your thoughts in the comments" or "comment on this Post if you like it" or a different call to action.

September 6, 2013    View Comment    

On Facebook Changes Cover Photo Rules (Again): 3 Things You Still Shouldn't Do

Hi Shaylee,

Thanks for your comment, I am very familiar with Wishpond and have actually seen that article. Great stuff, thanks for sharing!

July 8, 2013    View Comment    

On 6 Tips for Writing a Facebook Post with the Perfect Call to Action

Hi Oleksandra,


Sometimes it's best to just ask what you're looking for. Don't overdo it but if you post something maybe suggest your fans share it with their friends. Or oftentimes we see people post images and say something like "like this post if you agree" or something alonge those lines. So you definitely want to use the "asking" sparingly but if you have a great post that is shareable go ahead and ask them to share the post, like the post and comment below. The key is to posting valuable content so that people actually want to share, comment and like your information.

Thanks for reading!

April 10, 2013    View Comment    

On 7 Ways Businesses Fail on Facebook

Hi Kent,


We always recommend including a URL but our research has shown that images get more visibility so we've taken the road of putting text, then the URL and then a custom image versus letting Facebook populate an image for us with the text. If we do let Facebook populate an image then we remove the URL from the text box because it's like double posting a link and can get confusing for users.

You are right that if there is a URL it is easy to spot and click on which is why we rarely use the populate option versus uploading our own image and then including a link in our posts. You can see what I am referring to on our Facebook Page: http://www.facebook.com/shortstacklab

Thanks for reading and for your comment!

Jim

January 23, 2013    View Comment    

On 7 Ways Businesses Fail on Facebook

Hi Christina,

Our data has always shown that images receive more visibility than text. It most likely differs from page to page but our personal experience and that of many of our peers, such as Amy Porterfield and Mari Smith have shown that images attract more eyes than plain text.

We always suggest to users that they test different posts with their audience to find what works for best for them.

Thanks!
Jim

January 23, 2013    View Comment    

On 7 Ways Businesses Fail on Facebook

Hi Kyla,

Thanks for reading! I am kind of biased but I'd recommend ShortStack for creating custom apps! ShortStack offers a free plan for pages that have 2,000 fans or less and then paid plans that start at $30/month with no contracts. You can create as many apps as you'd like on as many Facebook Pages as you'd like. You can learn more about ShortStack here: http://www.shortstack.com. You can also check out our Facebook Page http://www.facebook.com/shortstacklab

If you're looking or some more information about ShortStack you can email us at http://www.shortstacksupport.com and let us know what you're looking to do with your page and we'd be happy to let you more about the platform.


Thanks!

Jim

January 23, 2013    View Comment    

On 22 Easy-to-Implement Social Media Tactics for December

Thanks for all of your comments!

December 6, 2012    View Comment    

On 6 Tips for Writing a Facebook Post with the Perfect Call to Action

There's not really a "magic number", even though we have seen things start to snowball for pages when they are closer to 1,000-2,000 likes. However, if you're a small business in a small town you might not ever get up past 300 likes and it might just be more about engaging those 300 instead of going for a large number of likes.


If you're company has a large audience, national or global, you might want to try buying some ads to establish an initial base. You could also look into some PR to help spread the word of your company.

Social media takes patience and time, keep posting consistently and test different posts to see which gets a better response. You might want to focus more on the 139 fans you currently have and encouraging them to ask their friends to like your page versus always targeting new fans.

Hope this helped! Thanks for reading!

August 10, 2012    View Comment    

On 6 Tips for Writing a Facebook Post with the Perfect Call to Action

Sales Calls to Action can follow the same principles. One of the worst things to say would be "50% off Product X! Click here to buy now!" As consumers, we are trained from an early age to ignore messages like that. Way too "Shout-y."

When creating a call to action for a sale or product, remember that you are on Facebook, not a billboard on a freeway. The conversation goes 2 ways in social media, so be sure to use a CTA that allows for a response from your audience.

I'd prefer to see something like "Shhh...we've reduced the price of Product X by 20%...but only for our awesome Facebook Fans. What would you like to see a sale on next? (link)" as opposed to "20% off sale! Click here now!"

August 5, 2012    View Comment    

On 6 Tips for Writing a Facebook Post with the Perfect Call to Action

Hi Marc, that's interesting, we don't usually see that result. If you add a link and the link preview is distracting, try removing it before publishing the post. Sometimes the link previews get more attention than your other text, so removing them could push the emphasis back to where you want it.

Another variable could be what you're linking to. People may be more likely to comment or share a cool recipe or a great how-to tip than "here's a link to download a Maytag Dishwasher repair manual." That's a little extreme, but the point is that links about things that your audience is passionate about will get more like and comments. That being said, you just have to be creative and think of a fun way to get them to download that repair manual :)

August 5, 2012    View Comment    

On 6 Tips for Writing a Facebook Post with the Perfect Call to Action

Thanks for reading!

August 3, 2012    View Comment    

On Need-to-Know Formula for User-to-Fan Conversion on Facebook

Hi Kent, thanks for your comment. Those are two great additional points to add, thanks for your input!

August 2, 2012    View Comment    
 
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