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On Social Media Isn't All About Conversation
Thanks all.... glad to hear this POV is finding a willing ear... and in the end, those that figure out great social media is a perfect blend of content and conversation will likely be the big winners.
@TomMartin
On Why Social Media Experts Hate Being Called Experts
Matt, Georgina, Delfin, & Chris,First thanks for the kind comments. Second, sorry it too me so long to get here to respond. Changed jobs/emails so the system didn't notify me of your comments.
I have to admit, the comments here and on the original post really were great and one of them (from Marc Meyer) has inspired a follow up post that should go live next week. Hope you'll like that one too.
Thanks again.
On #Hashtag Asshats
Christine,I tweeted this out earlier... you'll probably like it
seems the engineers heard you. thanks for commenting.
@tomMartin
On Quit Crying About Personal Brands
I'd say that yes, it's PC to poo poo "personal branding" because it feels icky...but the truth is, the best networkers in the world are all actively managing what you think of them. That's personal branding.To think that if you just work hard and do a great job folks will notice is naive in my opinion. If it feels immodest to use the words personal brand, then don't but to think that you shouldn't actively manage your image, well that just seems short sighted.
Thanks for commenting.
@TomMartin
Jonathan Salem Baskin is an author who writes a regular column on Advertising Age & posts on his award-winning blog. More »
John Bell heads up the 360° Digital Influence team & teaches graduate studies in Digital Influence at Johns Hopkins University. More »
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John Byrne is chairman & editor-in-chief of C-Change Media Inc. & the author or co-author of eight books. More »
Gini Dietrich Gini Dietrich is the founder and chief executive officer of Arment Dietrich, Inc. More »
Vanessa DiMauro is the CEO of Leader Networks & has been creating successful online communities for over 15 years. More »
Maggie Fox is the founder and CEO of Social Media Group & was named one of the Top 100 Marketers in Marketing Magazine. More »
Laurent Francois I lead the marketing&development hub @ Express Roularta Services, a media company. I focus on 2 main brands (L'Express, More »
Rachel Happe is a Co-Founder and Principal at The Community Roundtable & a blogger at The Social Organization. More »
JD Lasica is a consultant who is considered one of the leading authorities on social media & user-created media. More »
Brian Solis s author of Engage and is recognized as one of the most prominent thought leaders & authors in new media. More »
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“Greetings Mary...Appreciate you taking the time to read the article. The short answer to your question is to create a Facebook Page rather than a Personal Profile. However, there are many factors to consider when creating this page. You may find this article of interest. http://www.williamhwells.com/2011/12/19/facebook-business-pages-5-signs-that-you-dont-get-it/Thanks ...”
“Up until this point we have always understood content through the lens of the distribution channel it sat within. The channel, in fact, gave its name to the content (TV is a form of distribution but we think of it as a form of content) - or, as per your reference to McLuhan, "the medium was the message". The social media revolution is all about the liberation of content from its means ...”