About Social Media Today
Comments by Beth Kanter Subscribe 
- Profile
- Posts
- Comments
- Send Message
On 2010- The Year of Opting-out
This is a great topic. I've been opting out for months, but I still get added to lists without permission. That's why I love to hit the spam button.Who is the lady who helped you with marketing your book. I have one coming out in June and would love to read that
On Measure the Impact, Not the Influence
@merubin75 - I think we're on the same page. I think the issue is when you focus on the number of followers without a context - that is linking it to a tactical decision, reflective question to help you gain insight on what is or what isn't working, or looking at it in the context of trend.I think what Tara was saying is don't focus on the number for the sake of the number - it needs context
On Measure the Impact, Not the Influence
One thing I didn't mention - the numbers are not totally meaningless if you can give context. Why is the number going up or down and what did I do in my strategy to cause that? Just the numbers without harvesting insights is a waste.On The Information Overload Calculator
@heatherI bet that's true. I've read research that gen y folks process information differently - faster - than baby boomers - so information overload impact or effects is probably also a function of age.
On 6 Steps for Creating a Social Media Marketing Roadmap & Plan
nice piece. . I added to the WeAreMedia Wiki module on thinking strategically about social mediahttp://www.wearemedia.org/module+2+elements+of+a+social+media+strategy
On First Reaction to Facebook Chat: Oh no, another distraction
Looks like I was so distracted by it that I neglected to respond to this comment! Better late than never!
Jonathan Salem Baskin is an author who writes a regular column on Advertising Age & posts on his award-winning blog. More »
John Bell heads up the 360° Digital Influence team & teaches graduate studies in Digital Influence at Johns Hopkins University. More »
Don Bulmer is Vice President of Communication Strategy at Royal Dutch Shell More »
John Byrne is chairman & editor-in-chief of C-Change Media Inc. & the author or co-author of eight books. More »
Gini Dietrich Gini Dietrich is the founder and chief executive officer of Arment Dietrich, Inc. More »
Vanessa DiMauro is the CEO of Leader Networks & has been creating successful online communities for over 15 years. More »
Maggie Fox is the founder and CEO of Social Media Group & was named one of the Top 100 Marketers in Marketing Magazine. More »
Laurent Francois I lead the marketing&development hub @ Express Roularta Services, a media company. I focus on 2 main brands (L'Express, More »
Rachel Happe is a Co-Founder and Principal at The Community Roundtable & a blogger at The Social Organization. More »
JD Lasica is a consultant who is considered one of the leading authorities on social media & user-created media. More »
Brian Solis s author of Engage and is recognized as one of the most prominent thought leaders & authors in new media. More »
- YOU
- David Amerland
- Jay Baer
- Rohit Bhargava
- Andre Bourque
- Sandy Carter
- Vanessa DiMauro
- Debra Ellis
- Paul Fabretti
- Cliff Figallo
- Maggie Fox
- Brad Friedman
- Urs E Gattiker
- Paul Gillin
- Zohare Haider
- Rachel Happe
- Shel Holtz
- Edwin Huertas
- John Jantsch
- Beth Kanter
- Sandy Miller
- Rohn Jay Miller
- Pam Moore
- Steve Olenski
- Brett Relander
- Eric Schwartzman
- Brian Solis
- Hollis Tibbetts
Jobs by SimplyHired
Social Media for Defense Summit
When: Wed, 2012-05-23
Social Media Results Conference: Engage. Communicate. Measure. Profit.
When: Wed, 2012-05-23
Crisis Management & Communications in a Digital Age Workshop
When: Thu, 2012-05-24
From Dummy To Genius: Tips for Social Media Metrics - Webinar with Leslie Poston
When: Thu, 2012-05-24
Public Relations in Vietnam Conference
When: Thu, 2012-05-31
Interactive Day San Diego
When: Wed, 2012-06-06
“Greetings Mary...Appreciate you taking the time to read the article. The short answer to your question is to create a Facebook Page rather than a Personal Profile. However, there are many factors to consider when creating this page. You may find this article of interest. http://www.williamhwells.com/2011/12/19/facebook-business-pages-5-signs-that-you-dont-get-it/Thanks ...”
“Up until this point we have always understood content through the lens of the distribution channel it sat within. The channel, in fact, gave its name to the content (TV is a form of distribution but we think of it as a form of content) - or, as per your reference to McLuhan, "the medium was the message". The social media revolution is all about the liberation of content from its means ...”