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On 22 Effective SEO Tips to Optimize Your B2B Website
Good point, Zoomdust. Link building is important and doing it wrong can hurt your business. This happened to JC Penny when they built inbound links using content farms:http://www.nytimes.com/2011/02/13/business/13search.html?pagewanted=all
On Five Awesome B2B Social Media Statistics
@Debbie - check out this B2B viral YouTube video from Corning. It's received nearly 15 million views: http://www.youtube.com/watch?v=6Cf7IL_eZ38&feature=youtu.be
On Five Awesome B2B Social Media Statistics
Good luck with the launch of your new B2B social network, Georgio. Sounds intriguing. I'll look forward to hearing about new developments.
On SEO – How Not To Do It
Good points, Eva. In addition to JC Penny, the German BMW website literally got banned from Google's results for cloaking. Google dropped them from search results back in 2006: http://news.bbc.co.uk/2/hi/4685750.stm
On 125 Ways to Integrate Social Media to Zoom Your Business
Pam - this is incredible. An extensive list. And a good one, too.
On Twitter Limits: Maximum Tweets Per Day?
I unfollow people that tweet incessantly and crowd my stream.
On Five Awesome B2B Social Media Statistics
@Kevin and @LJJ - here is the full study from Hubspot citing the 67% figure: http://www.hubspot.com/Portals/53/docs/inbound_marketing_best_practices.pdf
On Let's Get Social: 3 Reasons Your Company Should
According to Nielsen, Americans spend more time on social networks than doing email: http://blog.nielsen.com/nielsenwire/online_mobile/what-americans-do-onli...
On Five Awesome B2B Social Media Statistics
@Bridie I find a lot of "Best B2B Facebook Pages" cite companies like Cisco, American Express, Dell, etc. I hear very little about old-school industrial B2B companies. I like Steel Master Buildings because they are more industrial. They might sell through distributors rather than consumers directly.
On Five Awesome B2B Social Media Statistics
The article you shared John is a good counterpoint to why Facebook isn't right for every business. Particularly in B2B, with a typically long buying cycle, relationships matter. They matter offline and they matter online. If a B2B company can connect with a business executive outside of work -- say, on Facebook -- when that executive is in a more leisure frame of mind, that can be a good way to nurture a relationship.
On 4 Reasons Why Facebook Stinks for B2B Marketing
I agree with Chris Koch that B2B is about relationships. If a B2B company is going to use Facebook effectively, they need to stop talking about themselves and start sharing information that solves customers' problems. At the end of the day, it's not B2B or B2C...it's P2P - person to person.
On 22 Effective SEO Tips to Optimize Your B2B Website
The biggest value in posting white papers on Scribd is that the site is indexed well by Google. So getting your white papers listed there helps increase your company's visibility in search engine results. You also want your company to be present when prospects are looking for solutions to their problems...and Scribd is a good resource for that. Thanks for your comment, Torben.