Comments by Carri Bugbee Subscribe

On Social TV: Social Marketing Practices that Translate Beyond Television

Mike, Thx for the shout-out! I cover Social TV just about every month for The Social Media Monthly [http://thesocialmediamonthly.com/].

Carri

On Don’t Fish in My Friends and I Won’t Pee in Your Pool.

I think you're WAY out on a limb on this one. Why would you care if one of your musician friends connects with someone you went to second grade with? Moreover, who even has the time to monitor that stuff? Let people do what they want. BTW, if you're a musician (like I am), you should definitely spend the time to put your Facebook friends into groups by geography so you can quickly invite people to gigs they can potentially attend. Most musicians spam ALL their friends with gig invites even though many of them live too far away.

On What Time Should I Post This?

If you're going to reference data provided by another company you really need to provide a link to it. The way you wrote the article, you misled readers into thinking this was KISSmetrics' data when it was actually developed by Dan Zarrella of Hubspot.

Here's the link you should have included: http://blog.kissmetrics.com/science-of-social-timing-1 (there are links to Part 2 and 3 there as well).

The infographic is of marginal benefit since it's so simplistic. If you really want to understand the Science of Timing, you need to read Dan's posts or check out his Webinars.

On The Dangers and Downsides of Geo-Location

Mark, you bring up many of the issues I have stressed in the past related to geo-local check-ins. But you overlooked the most important part of this discussion (and Rob missed the point entirely). The dangers of geo-local check-ins have nothing to do with data security. Facebook is much more dangerous in that regard. The danger with geo-local check-ins has to do with your PHYSICAL security – and this is largely a GENDER issue.

I actually have been threatened thanks to Foursquare updates (which I only did to have a better understanding of the platform since I advice clients and students), so I know what I'm talking about. You can read a little about it here: http://thecrimereport.org/2010/08/08/can-you-see-me-now/

Bottom line: men don’t have to worry too much about being stalked and ambushed. They just don’t. Look up the stats if you think otherwise. However, men may be just as likely to get robbed while they’re away from home. This kind of thing has already happened. The fact that it hasn’t happened more often can probably be attributed to the fact that most criminals aren’t reading Social Media Today, Mashable, TechCrunch or ReadWriteWeb. But if and when geo-local check-in apps go mainstream, they’ll get hip to the opportunities quick.

Of course, that’s a mighty big “if.” When you talk about geo check-ins with people outside the social media echo-chamber, you get a big “HUH?” Most people think it sounds a little nutty.

Once parent groups realize that teens (or pre-teens) can broadcast their whereabouts without the slightest notion of what the dangers are, you’ll be hearing about the downside on the nightly news and they’ll be wanting some kind of government intervention for minors. Then as soon as someone is seriously injured or killed after being stalked on FourSquare (or one of its competitors), it will become a cause célèbre for Nancy Grace.

Aside from the obvious dangers, aren’t check-ins utterly tiresome for grown-ups? Seriously. If you’re in college and have lots of free time on your hands to just hang out and be spontaneous, it would be fun. I would have loved it at age 19. But I don't know any grown-ups who have that kind of time to waste. Do you really want to chat with people you barely know at Jiffy Lube or Trader Joe’s? I want to get in and get out because my life is busy.

That isn’t to say that loyalty rewards offered via mobile check-ins won’t be huge. I think they will. But there’ll be no need for anyone but the merchant to know where you are when you do it.

@CarriBugbee

On Why Businesses Should Think Twice Before Investing Money or Time in a Facebook Page

On Twitter stats and analytics tools - top 10

On Social Media... You Are What You Read

On The 4 Cornerstones of Social Media Monitoring

On Social Media Agencies and Transparency

On Social Media Agencies and Transparency

I agree with all your points. I believe agencies should behelping clients get set up to manage a lot of their social media engagementthemselves – though that may take awhile for some.

I often tell people that I like to think of myself like adentist – if I do my job right, I should be able to put myself nearly out ofwork except for the occasional bridge work, cavity and semi-annual maintenance.Clients ought to handle the daily maintenance themselves.

I’ve given a lot of thought to how we can promotetransparency. It is not only unethical to promote clients without disclosure,but may be illegal as well. The FTC has already cracked down on bloggerspromoting products like they are journalists when they’re really being paid orotherwise spiffed.

I’ve got some ideas about how this might work and willdefinitely tweet about it when I figure it out. :-)

@CarriBugbee

Social Profiles: http://bit.ly/CarriB

On What's a Retweet?

Most of Rodney’s points areon the money, but I disagree with a couple. I don’t recommend that people EVERask for retweets unless it’s related to a social cause (i.e., help this kid whoneeds a heart transplant) or it’s time-sensitive and you know the bulk of youraudience will be truly interested (i.e., an event-related twitter accountletting followers know about ticket sale deadlines).

I would certainly never askfor a retweet related to a business. That kind of blatant promotion is not inkeeping with what most people consider to be the ethos of Twitter.

I also don’t recommendthanking people publicly for retweets. That just clutters people’s twitterstreams and adds no value. Moreover, it’s a slippery slope. If your Twitterhandle gets retweeted often, you could spend all day doing this. Can youimagine if @GuyKawasaki thanked every person publicly for retweets? That wouldcomprise a huge portion of his daily tweets and make his tweetstream extremelydull. And what if you thank some people and not others? That’s bound to happenif you head down this road and will cause more ill will than not thankingpeople at all.

Big picture: people should bemotivated to retweet because they want to share interesting information – notbecause they’re looking to get stroked. I retweet often because I love sharingnews and tips with my network. However, that is always done strictly on themerit of the information, never because I’m hoping somebody will notice me.

BTW, you can check your owngenerosity (based on retweeting) – or that of anyone else – via http://www.twitalyzer.com.

@CarriBugbee

www.bigdealpr.com

On Can Social Media Survive the Meltdown?