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On Why Many Small Businesses Fail at Social Media

Loved your comments, Ron. I think they're bang on too. Good luck "doing" social!

October 5, 2012    View Comment    

On Transparency and Authenticity in Social Media

Probably the one thing that saves me in business, Kent, is my training in psychology. I taught me that it is so important in life to NOT go on the defensive. It never helps "win" a situation. The best thing is always to hear the other person out, take responsibility for your actions (this doesn't mean it's always your fault), and try to come to a resolution.

Remember, you can't fight with someone who isn't going to fight back. The old cliche -- you catch more flies with sugar than with vinegar -- really is true.

October 5, 2012    View Comment    

On Why Many Small Businesses Fail at Social Media

I agree, James. It's always important to post what your audience finds interesting and of value. Posting just to post will definitely not keep your audienced engaged.

October 4, 2012    View Comment    

On Why Many Small Businesses Fail at Social Media

Hi Brian, I guess it depends on what you mean by boring. Take the plumber - what about posts about fix-it tips. I know I'd come back to a site that helped me save money and it would keep the plumber front and center in my mind when I needed a professional.

The whole You Blend It campaign relied on other people uploading videos of people blending weird objects. They didn't advertise the blender, they just showed their audience what the blender could do.  There are ways to be creative, even if the product is a bit less than exciting.

What are your thoughts?

Ali

October 4, 2012    View Comment    

On Why Many Small Businesses Fail at Social Media

Thanks, Stuart. Great idea!

October 2, 2012    View Comment    

On Why Many Small Businesses Fail at Social Media

Thanks for your comment, Rusty! Gald you enjoyed the article.

October 1, 2012    View Comment    

On Why Many Small Businesses Fail at Social Media

Very well said, Erica. I totally agree that small businesses are not big businesses (and, of course, that's ok!)

October 1, 2012    View Comment    

On Why Many Small Businesses Fail at Social Media

I totally agree, Kent. Social Media is not a fixed activity to be done. It's a fluid, moving entity that is made up of all tiny aspects involved in creating a strong relationship.  Thanks for your comments.

October 1, 2012    View Comment    

On 10 Mobile Apps That Will Keep You On Your Social Media Game

Thanks for the tip Kelly.  Silly Typos!  And thanks for reading!

January 9, 2012    View Comment    

On How to Generate Social Media Karma in 6 Easy Steps

You're absolutely right, David.  Sharing great content will always keep your followers coming around. Thanks for commenting.

 

November 21, 2011    View Comment    

On How to Generate Social Media Karma in 6 Easy Steps

Thanks Pervara. I appreciate your comments.  

I agree, Luca. I also find being engaged the most time consuming part of trying to "generate Karma" and it's usually my last step. But I also think that the benefits of commenting and reaching out to others is so important in social media that it makes finding the time, whenver you can, well worth it.

Ali

November 20, 2011    View Comment    

On Scenes from a Google Hangout

Robin, I agree. Hangouts have become an invaluable part of creating a team-like atmoshpere when working people in other parts of the world. 

David and Adam, thanks for taking the time to comment. I do agree that Hangout are easy to use and are going to be the new way to work in the future. Webinars, tutorials, coaching will all be easier than ever to use and work with.

 

 

November 15, 2011    View Comment    
 
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