Comments by Virginia Bautista Subscribe

On The Missing Piece to your Social Media Reporting: Response Rate

Hi Nathan,

I completely agree with you.  Netizens expect brands to be responsive, and the lack of timely response is often perceived by netizens as a sign that the brands do not take engagement seriously.  And yes, you are absolutely correct: "Responsiveness is a pillar of social media and should be as important as any other metric."  

Thanks for the insightful article! 

Virginia

On Do You Have Six Killing Mistakes On Your LinkedIn Profile?

Nice article.  I agree with the points you raised, especially on the last point- that "it's not always about finding new jobs..." but "... building new business relationships." Even those who are not seeking for jobs would have a place on LinkedIn.  :-) 

On 5 Ways to Increase Facebook Engagement Every 5 Hours

Hi, Mac.  Interesting article here.  I agree with your points, though I believe your #4 should be on top of the list.  Some businesses and brands set up Facebook accounts and follow #s 1-3 and 5 in your list, but fail to "monitor mentions and answer queries". Your article is a great reminder for social media managers to keep monitoring and be prepared with all sorts of questions that netizens would ask. I've seen some Facebook accounts in which some of the netizens' queries are left unanswered. Too bad for the brand, the netizen doesn't come back. Thanks for the article!

On Social Media: It’s About the Relationships!

Good point, Brendan.  I agree with you that social media is about relationship, not about mere digital presence.  And just like any real-life relationship, social media requires commitment on both parties.  You are right, once relationship is there, it builds  "school loyalty, improves retention, encourage donations, and makes parents feel really good about their decision to send their child to your school". Great point there! 

On 8 Most Common Types of Social Media Buzz

Thanks! I must say there's so much to learn from social media buzz!

On Should Teachers And Students Be Allowed To Communicate Via Social Media?

If not for educational purpose,  communication between students and teachers via social media is not a good idea because of two reasons:

First, personal conversation between a teacher and a student is uncalled for -- unless the teacher also acts as a guidance counselor, which is unlikely.  Besides, personal conversation is kept in private cubicles in guidance centers.

Second, teachers and students need privacy.  Students, and perhaps some teachers, normally go to the social media to "be social" by disclosing 'hidden' aspects of their lives and personalities. When teachers are given access to students' "personal sides" and when students get to step on the imaginary boundary that separates teachers from them through the social media, more personal relationships could possibly develop. And that could later result in the blurring of identities, in which teachers could lose its status as being "teachers" who are seen more on a professional level, not on personal side. 

In one way or another, a more personal conversation could lead to some sort of "information leak", e.g. how teachers evaluate student performance, how students perceive their teachers' capability, how other teachers teach, how they both perceive the dean's leadership, etc. Social media is for "social" networking, and part of it is personal disclosure which seems inappropriate and unnecessary in any teacher-student relationship.

I taught in a university for over 11 years, and I did not attempt to accept any Facebook invitation from any of my students because of these reasons I cited; when I left the academe and went to the social media industry, most of my former students became my friends in FB... :-) 

Great article, thanks for sharing!