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On Social SEO in 1 Hour a Day

Stephen thanks for the clarification and I totally agree with your points!  The reason I mention to spend some time on all of the platforms is becaue in the beginning they can guess where their target audience is but the best way to find out is to create a presence and track the results of the outreach.  In the article I mention that this is simply a way to get started, to increase revenue, and then get infinitely more sophisticated in the campaign.  

This is one way to do it and how I usually work with clients when we start.  At the end of a a couple of months we have strong social profiles that help not just in social but with reputation marketing and SEO.

Another approach could be to hyper-focus on 1 platfrom at a time and get very proficient and strong with each.

There's no right or wrong way to do this but generally our clients want to try out everything to begin with so that's why we have this structure.

Thanks for your feedback and I'll definitely check out your article!

On Why 98% of Opinion Blog Posts Suck

I'm a new "opinion" blogger but, unlike what was suggested in the article as a main reason for opinion blogging, my intent is NOT to convert people to my way of thinking at all.  I'm and old guy and my purpose is just to give me an opportunity to vent about things in pop culture, language usage, politics, and every day life and that I find to be silly or stupid, or that just piss me off.  I just think everyone has a right to know my opinion.

The blog is: www.opinionsunlimited.us. Come visit.

On 23+ Essential Facebook Page Applications to Improve Fans Engagement in 2012

Hi ChingYa!

Thanks for this article! I have a question about it, is the Scribd app still available because it is not working properly and it seems that it is now a paying App...? 

I am looking for an App to upload PDFs (monthly newsletters) to my fan page, so the fans can directly access and read them via a Tab n the Fan page but I can't find anything! It seems all the advices people give is to upload the pdfs on an external site and then post the link on the Facebook wall...The PDF App is not working and if it only displays 1 at a time it is not good enough. FileShare doesn't display the pdfs directly (fans will need to upload them) and you say it can only save 5 so not ideal either...

Do you know of anything else?

Thanks in advance ;-)

L. C.

On Implementing Social Into Business Infrastructure: Mistakes Companies Make

+1 for "Failing to resource social". The truth is - it doesn't take THAT much time to be effective on social media - just be consistant. There are plenty of blog posts here with tips on scheduling posts, etc. We find it best to sit down for an hour at the beginning of the week and figure out what we're going to post and when. You can actually compose the posts and schedule them all at once - with Facebook this is built in, and with Twitter many people user Buffer.

On 5 Awesome, Non-boring Tips to Viral Success

I also give +1 for personality. People love doing business with people they know, and social media provides an awesome opportunity for you help people get to know you. Some ideas - post your company's story/history; share personal news about staff members (birthday, new baby, engagement); say something nice about an employee and post their picture.

For extra viral, make something share-worthy. Is one of your employees, friends, or family members delpoyed overseas, or overcoming some incredible hardship - share their story!

On 3 Simple Ways to Connect with Your Target Audience

You're at an advantage for even thinking about connecting with your audience, not just converting them to customers. People like to do business with people they know and providing your story helps them get to know you. Videos can be shot with your laptops camera or you can get a ton of quality from a $50 camera/mic setup. I would add to this list "write about your company's story and history".

On Social Marketing: "The Lighter Fluid on the Marketing Bonfire," says Ric Dragon

Great article.

I'm writing this on the back of going to a fantastic social media conference last Thursday the 'Oi Conference' at the Celtic Manor in south Wales. Was an overall success with the keynote being presented by the famous Mark Shaefer. Why I mention this is because what Ric stated that this is a great revolution in marketing, and that statement is somewhat true. The reason I say some what is because as was highlighted a lot during the Oi conference, this is in fact not a pure revolution but a breaking down of the barriers that have only temporarily been in place due to the 'mass media' age.

If you think of it there is strength in this argument. WOM, Communities, Openness, Authenticity, Accountability and Engagement where all necessary functions during thousands of years of market trading. Without these a blacksmith or a local baker for instance would have not survived for very long. I think it’s fantastic that social media has made brought these attributes to the highest importance in business once more. The days of those who spend the most on advertising sell the most is coming to an end. Just wondered if you had an opinion on this Ric or Mike? I’ve read a lot on social media but haven’t come across this analogy and I thought it was a very good.

On How To Build A Successful Social Media Strategy

Towards Number 4: Employ the “free give-away” tactic, you cannot give away something to someone if they "like" your businesses Facebook Page, this is againsts Facebooks rules and regulations for Business Pages. 

On Content Curation: A Poor Substitute for Original Content

The curation concept is so overused that we hardly find the exclusive and exception (read new) nowadays. To some extent, content curation works well for few niches but not really for all. I partially agree with you, David. Thanks for sharing your honest opinion :)

On The 3 Worst Ways to Use Social Media to Grow Your Business (And What You Should Do Instead)

A focused post. Thanks. And 3rd corrective strategy just made me rethink and rebuild my social media strategy to focus more on business development for some of my startups :)

On Should I Outsource My Social Media Management?

 Great article. I agree with the raining aspect you talked about Jon.

At our company we specialise in this outsourcing of social media management and although initially we run clients campaigns the end goal is to train our clients on how to manage it themselves. This teaching and learning strategy is essentially the building blocks of content marketing and it's a pretty organic experience. 

On Yahoo!'s #HashOut Starts With a Bang

I just posted:

@YahooNews "We apologize to those who have been offended" -- zero regret for what you said, only regret that many didn't like it. #Hashout

and I added

@YahooNews #CrisisFail, the latter being a Hashtag we're starting to introduce on The Crisis Show for some of the worst examples we find of crisis management.

Keep up your good blogging!

Jonathan