Community Management

attract fans / shutterstock

Facebook is a beast. Small business owners who attempt to tackle the beast have the best intentions in mind, but the beast inevitably wins and the small business owner gets lazy. If this sounds familiar, we’ve got your cure to improving Facebook engagement by truly understanding your audience.[read more]

“Curation is another name for editing which is another word for journalism – bringing together lots of info from one place.” This is exactly what a good community manager does as well. By allowing your community to share and discuss topics that are relevant to them, we are acting as curators. That is precisely why we have community guidelines to help us moderate and manage the members, as well as encourage good community behaviour.[read more]

People get behind their computer screens and say things to other human beings they’d never say in person. Like “real life” bullies, trolls need to get a rise out of their victims if they are to enjoy the interaction. If you spend any time online, you will eventually have trolls and anonymous people attack you. They will make you angry and emotional. They will get a rise out of you.[read more]

Publishing meaningful content is incredibly important for businesses to cultivate, maintain, and grow their business. A strong digital and social media presence can be a deciding factor for many consumers who are increasingly looking to digital and social platforms to assist them with their purchase decisions. To develop a strong social media and digital presence, it is critical for businesses to create and sustain regular publication calendars.[read more]

Maybe I’m off-base here, but I think the lack of White House response to these events via social media is outrageous. Not just because there are policies in place to handle events like this, but because it is just common sense to want to put the public at ease when they may be thinking a bomb exploded at the White House and the President of the United States was injured.[read more]

Percolate

“Great social content lives at the intersection of brand voice and cultural relevance. We’re trying to build tools to surface that relevance and make it easy to create the content.”[read more]

Nestivity today announced the 25 most engaged brands on Twitter among the 100 most followed. The analysis indicates that neither having more Twitter followers nor posting more content necessarily translates into more engagement.[read more]

Whilst it's undoubtedly great for engagement, the new Facebook Replies feature makes it hard for brands to find new content on their pages, to manage and moderate their communities effectively. It's coming to all pages by July 10, so here is a simple step-by-step guide to help.[read more]

marketing by superfans

Superfans are everywhere. From television shows and video games to automotive and even CPGs, superfans are embracing the brands they love. Brand managers: Are you listening to your superfans? Are you recognizing and rewarding them? If not, your brand may be suffering.[read more]

When determining how to manage social media marketing efforts, many businesses – particularly smaller businesses – default to putting the intern in charge. And why not? They have time. They’re young and ‘into social media’. They have 1,000 Facebook friends, and 2,000 Twitter followers. They’re perfect, right? Well, not exactly. Putting an intern in charge of your business’ social media marketing is all but a guaranteed recipe for disappointment.[read more]

social media easy button?

There is no easy button for social media. There is only one button and that is people. The heartbeat of social media, social business, planning, integration, goals, objectives, measurement, content, ROI, ROR, marketing, Facebook, Twitter, LinkedIn, Pinterest, blogs, and more is you.[read more]

Is Derren Brown guilty of libel on Twitter or was it a stroke of social genius? You decide![read more]

A blog post shouldn’t just be a blog post. Any time you put the effort into writing a blog post, you should consider how to deconstruct it into several pieces of shorter form content to feed your business’ social media content pipeline. I’ll describe how you can do this and a few things you should consider for each social media platform.[read more]

stealing ideas/shutterstock

After I published an article on Social Media Today, it began to pop up on other website unattributed to me. Indeed, it was republished 100 times. I'm mad! This is why.[read more]

social media disaster

Caribou Coffee’s announcement last week, that the company was shuttering stores and laying off employees, proves that relying exclusively on a press release to deliver unpleasant news is a bad strategy in the digital age.[read more]

LinkedIn & Hootsuite

The social media management tool Hootsuite has integrated with LinkedIn Company Pages, allowing Company Page Administrators to post Company Updates with Hootsuite. This means businesses can easily engage with their audience on yet another social network via Hootsuite.[read more]

Don't fire off content with no understanding of how your community will receive it. Become a metrics-based community manager by using metrics to develop a sixth-sense for listening to your community.[read more]

While it’s no secret that referral traffic tends to convert better than direct, search and social, many marketers still pour thousands of dollars into interruption-based advertising and yesterday’s SEO tactics, hoping to generate a return. Earned media represents an effective alternative, not only because it focuses on driving referral traffic, but does so in a way that delivers problem-solving content and builds real relationships.[read more]

Shutterstock

A community manager is the person who manages the social identity of a brand, from Instagram to YouTube to Tumblr. When companies launch (or decide to perfect) their social presence, the first major decision they need to make is whether or not they will manage their accounts internally or hire an agency to do so.[read more]

Having a steady flow of engaging and valuable content is a constant challenge for most businesses and brands. Finding relevant content to your business, posting it to your social media channels, and engaging with your audience around other organizations’ content can be amazing for your business’ social media channels for reasons of its own.[read more]