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Social Advocacy & Politics: Breaking Up with Facebook Is Hard to Do... Or Is It?

April 1, 2014 by Alan Rosenblatt

Social Advocacy & Politics column.

When it comes to advocacy and political campaigns, many online organizers are ambivalent about Facebook. On the one hand, Facebook is notorious for changing its interface, and it is better for niche communication than mass communication. On the other hand, two-thirds of all internet users in the US use Facebook.[read more]

7 Habits of Highly Effective Social Media Managers

April 1, 2014 by Corey Padveen

Social media managers.

While every social media manager approaches his or her job differently, here are a few habits that the most effective social media managers will have in common. These 7 criteria should be applied if you want to succeed in your role. With a medium that changes as often and as quickly as social, it’s important to be on top of your game.[read more]

A Lesson Learned from the NY Times’ Ad Blunder Applied to Social Automation

March 26, 2014 by Matthew Peneycad

NY Times’ ad blunder.

When the New York Times story ran about the Malaysia Airlines plane being found, there was an unfortunate ad placement being served. The Apple iPad Air ad was showcasing ‘the unique ways people are using iPad around the world’, and it showed SCUBA divers using the iPad – as they would – underwater.[read more]

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Online Dialogue: A Sticky Problem Solver? [SLIDESHARE]

March 25, 2014 by Tom Liacas

Online dialogue.

My work on social media strategy and online reputation these past few years has repeatedly brought me back to one approach that holds great promise for bridging polarities and enabling collaborative problem solving around some of the world’s toughest and most controversial issues.[read more]

Amp Up Sociability on Your YouTube Channel

March 24, 2014 by Matthew Peneycad

Amp up sociability.

YouTube shouldn’t be viewed solely as a video publication platform. It should be just as socially driven as Facebook, Twitter, Google+, or any other social media network. The staggering amount of content that is consumed on YouTube is a major reason why businesses and brands are drawn to the platform, but there is a lot you can do for sociability.[read more]

How Brands Should Show Off Their Authentic Voice on Social Media

March 19, 2014 by Sofie De Beule

Do you have an authentic voice on social media?

Do you find it difficult to set your tone on social media? Are you struggling to discover creative ways to authentically connect with your customers? Some companies clearly cover up their identity and don't allow themselves to really bare it all.[read more]

Empower Your Employees to Become Brand Ambassadors

March 18, 2014 by Jon Michail

Employees to brand ambassadors.

Has it occurred to you that you have a large army of employees, partners, suppliers, sellers, media and stakeholders all ready and available to be brand ambassadors for your enterprise? How about empowering them so that they can give you vastly more online exposure and credibility?[read more]

Big Opportunity for Social Media Campaigns with Emotional Appeal

March 18, 2014 by Eric Melin

Social campaigns with emotional appeal.

Provoking the consumer’s emotions can trigger subconscious reactions that override their more logical and pragmatic responses and help to create affinity with a brand. Now, thanks to a new study from the University of California, Yale, and Facebook, we know that emotional responses can be contagious across social networks.[read more]

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Best Thinker Webinars: Trust Is the New Currency

March 17, 2014 by Paul Dunay

Trust

Last week I moderated another great webinar from the SocialMediaToday Best Thinker webinar series, this time on the topic of Trust is the New Currency: Innovative Models for Business Transactions. The webinar included a fantastic group of panelists, including Francesca Pick, David Amerland, and Chris Abraham.[read more]

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6 TV Series That Integrate Social Media With Their Broadcast

March 15, 2014 by Philip Cohen
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Social media has grown drastically over the past few years; so much that TV shows have integrated social media in their broadcasts to jumpstart discussions while the show is airing. Some shows take it even farther than the simple hashtag to encourage audience participation and promotion while airing.[read more]

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3 Notes on Being More Human and Building Your Brand in Social Media

March 15, 2014 by Andrew Hutchinson
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Be more human!

People want to connect with people. They don’t want constant brand spiels and blatent advertising. People want to know they’re important, that they’re being listened to. Businesses need to keep in mind that each of those profile images is representative of a person at the other end.[read more]

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Benjamin Dyett on How Collaborative Networks Are Rivaling Much Larger Companies

March 14, 2014 by Simon Pearce
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Benjamin Dyett and Simon Pearce talking at SXSW 2014

Simon Pearce (@simonpearcelive) spoke to Grind co-founder Benjamin Dyett (@BenjaminDyett) about collaborating outside of the walls and silos of yesteryear. Benjamin talked about how collaborative networks and communities like Grind are providing the multiplier effect that was previously the exclusive domain of large, established companies.[read more]

Guilty by Association: Why You Should Get Rid of Fake Followers

March 14, 2014 by Jasmin Kesmez

Get rid of fake followers.

Having a large Twitter following has been commonly perceived as having influence and notoriety. However, in recent months many people with large followings have been put under a magnifying glass and accused of illegitimately bumping up their numbers.[read more]

Influencers Are Everywhere

March 14, 2014 by Kristen Matthews

Influencers are everywhere.

Marketing and PR pros have incorporated some component of influencer marketing since the beginning of time. The word “influencer” has just been shoved down our throats lately so hey, let’s go with it. However, so many articles and strategies focus on influencers who reach far and have a digital presence.[read more]

How to Create Human Relations with Your Online Community

March 13, 2014 by Isra Garcia

human relations online (photo: muffett68)

You can’t create a community without strong, cohesive human relations (regardless of whether these are online or offline). If you don’t have an emotional tie, forget about creating a community; people just won’t show up! But as you must already be aware, community-building takes time, and it requires creating solid relationships.[read more]

People Are Mean: A Guide for Social Media and Community Managers

March 13, 2014 by Liz Gross
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Some people are mean.

No one likes to be the target of insults and name calling. If you manage a company social media account, however, it’s part of the job. This article discusses how social media and community managers can rise above the negativity and provide excellent service to everyone we interact with—even the haters.[read more]

Where Should You Build Community?

March 12, 2014 by Gini Dietrich

Where are your people?

You should always build community on something you own, citing the fall of social networks that could take your content, your community, and your customers with it. It’s no surprise I love the social networks and see a place for them, but they’re for developing relationships you can bring back to the community on your own website or blog.[read more]

Planning for the Zero Organic Reach Apocalypse

March 11, 2014 by Matthew Peneycad
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Zero organic reach.

Increasingly Facebook is saying that you should assume a day will come when the organic reach [of your content] is zero, according to AdAge. Are you surprised, in disbelief or even shocked? I was when I first read this. But is a publicly traded company and they have an obligation to increase profits. In order to do this, they need to sell ad products.[read more]

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SXSWi Panel Recap: Humanizing Your Brand Through Effective Community Management

March 10, 2014 by Christianna Giordano

community management / shutterstock

One of the first sessions I attended at SXSWi was “Structuring Community During Exponential Growth,” which featured community managers from Kickstarter, Airbnb and SoundCloud. This panel focused on the development of the community manager. Here are the highlights.[read more]

A Lesson in Customer Service From Moz

March 10, 2014 by Avtar Ram Singh

Customer service from Moz.

The Moz website went down, yet there was no outcry from their fans and followers. Because what Moz did to handle the situation serves as a great lesson to the rest of us in the social media industry. If anything, I respect them a little more for how they handled the situation.[read more]

 
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