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Community Management

The Human Contract You Sign When You Use Social Media

April 4, 2014 by Isra Garcia
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Be human (Photo: Kirilo)

You need to understand the human contract you signed up to when you started using the social web, every time you connect and interact. This isn’t a piece of paper or a PDF file you store in your tablet; it’s a contract of principles, coherence, ethics and ideals.[read more]

Make the Most of Twitter: 4 Questions to Ask Before You Tweet

April 3, 2014 by Kimbe MacMaster
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Question you should ask before you tweet.

Every single tweet is an opportunity; an opportunity to build a brand, to start a relationship, to close a deal. So maybe it's time we slow down the content pumping machine and evaluate whether we're really producing the most valuable content on Twitter.[read more]

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Best Thinkers Webinar Recap: The New Secret Sauce for Customer-Centric Enterprises

April 2, 2014 by Paul Dunay

online communities

This week I moderated another great webinar from the SocialMediaToday Best Thinker webinar series, this time on the topic of Online Community: The New Secret Sauce for Customer Centric Enterprises. Panelists included Vanessa DiMauro,Tamera Rousseau-Vesta, and Nathan Roth.[read more]

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True Life: My Mom Receives More Facebook Engagement Than I Do

April 2, 2014 by Samantha Rupert

Facebook engagemet. 

Why should brands care that my mom gets more engagement than I do? Well, its a telltale sign of Facebook's aging demographic, an important change marketers need to recognize. As technology advances and becomes more integrated into our everyday lives, we can expect the number of older users to rise.[read more]

Introducing Your New BFF: The Superfan

April 2, 2014 by Loni Stark

The Superfan.

You don’t have to be a pop star to inspire super­fans. Every­day prod­ucts and com­pa­nies also have super­fans who show their alle­giance by buy­ing, tweet­ing, com­ment­ing, review­ing, and start­ing con­ver­sa­tions online sim­ply because they want to. You may not know it yet, but your brand has a loyal, enthu­si­as­tic fol­low­ing just wait­ing to be discovered.[read more]

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Developing a Winning Social Media Optimization Strategy

April 2, 2014 by Brett Relander

Social media strategy

The right social media optimization strategy can help your site rank highly, drive more traffic, and deliver the results you're looking for. So what can you do to improve your SMO strategy and start generating some positive social signals that will produce powerful results for your business or brand?[read more]

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Social Advocacy & Politics: Breaking Up with Facebook Is Hard to Do... Or Is It?

April 1, 2014 by Alan Rosenblatt

Social Advocacy & Politics column.

When it comes to advocacy and political campaigns, many online organizers are ambivalent about Facebook. On the one hand, Facebook is notorious for changing its interface, and it is better for niche communication than mass communication. On the other hand, two-thirds of all internet users in the US use Facebook.[read more]

7 Habits of Highly Effective Social Media Managers

April 1, 2014 by Corey Padveen

Social media managers.

While every social media manager approaches his or her job differently, here are a few habits that the most effective social media managers will have in common. These 7 criteria should be applied if you want to succeed in your role. With a medium that changes as often and as quickly as social, it’s important to be on top of your game.[read more]

A Lesson Learned from the NY Times’ Ad Blunder Applied to Social Automation

March 26, 2014 by Matthew Peneycad

NY Times’ ad blunder.

When the New York Times story ran about the Malaysia Airlines plane being found, there was an unfortunate ad placement being served. The Apple iPad Air ad was showcasing ‘the unique ways people are using iPad around the world’, and it showed SCUBA divers using the iPad – as they would – underwater.[read more]

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Online Dialogue: A Sticky Problem Solver? [SLIDESHARE]

March 25, 2014 by Tom Liacas

Online dialogue.

My work on social media strategy and online reputation these past few years has repeatedly brought me back to one approach that holds great promise for bridging polarities and enabling collaborative problem solving around some of the world’s toughest and most controversial issues.[read more]

Amp Up Sociability on Your YouTube Channel

March 24, 2014 by Matthew Peneycad

Amp up sociability.

YouTube shouldn’t be viewed solely as a video publication platform. It should be just as socially driven as Facebook, Twitter, Google+, or any other social media network. The staggering amount of content that is consumed on YouTube is a major reason why businesses and brands are drawn to the platform, but there is a lot you can do for sociability.[read more]

How Brands Should Show Off Their Authentic Voice on Social Media

March 19, 2014 by Sofie De Beule

Do you have an authentic voice on social media?

Do you find it difficult to set your tone on social media? Are you struggling to discover creative ways to authentically connect with your customers? Some companies clearly cover up their identity and don't allow themselves to really bare it all.[read more]

Empower Your Employees to Become Brand Ambassadors

March 18, 2014 by Jon Michail

Employees to brand ambassadors.

Has it occurred to you that you have a large army of employees, partners, suppliers, sellers, media and stakeholders all ready and available to be brand ambassadors for your enterprise? How about empowering them so that they can give you vastly more online exposure and credibility?[read more]

Big Opportunity for Social Media Campaigns with Emotional Appeal

March 18, 2014 by Eric Melin

Social campaigns with emotional appeal.

Provoking the consumer’s emotions can trigger subconscious reactions that override their more logical and pragmatic responses and help to create affinity with a brand. Now, thanks to a new study from the University of California, Yale, and Facebook, we know that emotional responses can be contagious across social networks.[read more]

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Best Thinker Webinars: Trust Is the New Currency

March 17, 2014 by Paul Dunay

Trust

Last week I moderated another great webinar from the SocialMediaToday Best Thinker webinar series, this time on the topic of Trust is the New Currency: Innovative Models for Business Transactions. The webinar included a fantastic group of panelists, including Francesca Pick, David Amerland, and Chris Abraham.[read more]

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6 TV Series That Integrate Social Media With Their Broadcast

March 15, 2014 by Philip Cohen
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Social media has grown drastically over the past few years; so much that TV shows have integrated social media in their broadcasts to jumpstart discussions while the show is airing. Some shows take it even farther than the simple hashtag to encourage audience participation and promotion while airing.[read more]

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3 Notes on Being More Human and Building Your Brand in Social Media

March 15, 2014 by Andrew Hutchinson
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Be more human!

People want to connect with people. They don’t want constant brand spiels and blatent advertising. People want to know they’re important, that they’re being listened to. Businesses need to keep in mind that each of those profile images is representative of a person at the other end.[read more]

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Benjamin Dyett on How Collaborative Networks Are Rivaling Much Larger Companies

March 14, 2014 by Simon Pearce
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Benjamin Dyett and Simon Pearce talking at SXSW 2014

Simon Pearce (@simonpearcelive) spoke to Grind co-founder Benjamin Dyett (@BenjaminDyett) about collaborating outside of the walls and silos of yesteryear. Benjamin talked about how collaborative networks and communities like Grind are providing the multiplier effect that was previously the exclusive domain of large, established companies.[read more]

Guilty by Association: Why You Should Get Rid of Fake Followers

March 14, 2014 by Jasmin Kesmez

Get rid of fake followers.

Having a large Twitter following has been commonly perceived as having influence and notoriety. However, in recent months many people with large followings have been put under a magnifying glass and accused of illegitimately bumping up their numbers.[read more]

Influencers Are Everywhere

March 14, 2014 by Kristen Matthews

Influencers are everywhere.

Marketing and PR pros have incorporated some component of influencer marketing since the beginning of time. The word “influencer” has just been shoved down our throats lately so hey, let’s go with it. However, so many articles and strategies focus on influencers who reach far and have a digital presence.[read more]

 
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