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Community Management

When to Post on Facebook, Twitter, Google+, LinkedIn, and Pinterest [INFOGRAPHIC]

March 10, 2014 by Pam Dyer
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Timing Your Posts

Determining the best times to post on Facebook, Twitter, Google+, Pinterest, LinkedIn, and blogs is vital to content marketing success. The optimal time to share on each platform may vary. The nature of your business and data about when your audience is active should inform and drive your timetable.[read more]

Social Support Fails [CARTOON SERIES]

March 8, 2014 by Hanna Johnson

Social support fails.

Contrary to some perceptions, social support doesn't mean responding to customer service issues in 140 characters or less on Twitter. Rather, it means using social technologies to meet your customers wherever they're experienceing friction with your products and services online.[read more]

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The "Follow Me If I Follow You" Trend on Twitter Needs to Die

March 7, 2014 by Avtar Ram Singh
4

Twitter's Follow Me trend

I like Twitter. It's one of my favorite platforms to communicate with people on. But the teen practice of "follow for a follow back" seems to be widely spreading to professional company accounts, as well as personal handles of social media marketers. It needs to stop. Here's why.[read more]

Decimate Barriers to Creating Great Social Media Content

March 7, 2014 by Matthew Peneycad

Break it down so you can build it up.

If budgets are a barrier to you creating great social media content, it may be an indication that your idea isn’t strong enough. There are an almost infinite number of ways to create compelling content without breaking the bank, so if budgets are a challenge to you, it may be time to invest a little more time in conceiving content ideas.[read more]

Why Broadcasting Doesn’t Work: 5 Ways to Engage Your Followers on Twitter

March 6, 2014 by Daniel Tay
2

quit plugging, start conversing on Twitter

What many experts, and likely mainstream social media users, have witnessed over the past few years is how social media went from social to broadcast. The fact of the matter is that, without any trust from your followers, they won't buy anything you throw at them, no matter how fancy the packaging.[read more]

The Future of Community: Are You In?

March 5, 2014 by Bryan Kramer

The future of community.

Perpetuating strong, integrated niche communities is the future. It’s critical that experiences are connected to a community of shared interest. This keeps the conversation going and enables the community to continue to support, adapt and evolve in harmony, on and offline.[read more]

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3 Online Lead Generation Worksheets for Marketers [FREE]

February 27, 2014 by Randy Milanovic
1

Online lead generation worksheets.

Lead generation works best when you're focused on compelling content, not trying to keep things like dates and file names straight. And so, in the spirit of sharing, we are giving away three of our most important lead generation worksheets – the same ones we use every day to achieve amazing results for our clients – absolutely free.[read more]

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5 Options to Monetize Your Blog

February 27, 2014 by Philip Cohen

eBooks (Maria Elena/Flickr)

Most people don't make very much money from their blogs, but this is partially because they don't know how to effectively monetize them. If you want to make money from your blog, take a look at these five options for making money—as long as you're willing to put in the time and effort to implement them.[read more]

Tag Your Facebook Content to Land it in the News Feeds of Non-Fans

February 27, 2014 by Matthew Peneycad
4

Tag your Facebook content.

Facebook is going to be considering the commonality of interest between Pages, as well as engagement with individual pieces of content to determine if it may be of interest to those who have not ‘liked’ the Page the content is coming from.[read more]

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Defining Your Content Efforts Through the "Five Whys"

February 25, 2014 by Andrew Hutchinson

Defining your content.

By now you’ve heard all about the importance of creating great content - how content is crucial to your social media and SEO efforts, how you need to be creating original, shareable work to build brand awareness and authority. You’ve gone through it, it all makes sense, now it’s time to get on with the doing. But where do you start?[read more]

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5 Signs You've Lost Touch With Your Social Communities

February 25, 2014 by Philip Davis
1

Lost touch with your social communities?

What’s up with our social? Whether someone is asking you that question, or you’re asking yourself, here are a couple things to consider before you start making excuses or assumptions about why your community is to blame and not you. The first thing you need to do is admit defeat. Acknowledge that you need to change.[read more]

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10 Must-Know Tips to Leverage Pinterest for Your Business

February 25, 2014 by Brett Relander
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Leverage Pinterest.

If your businesses’ content marketing strategy has not factored Pinterest in the mix, you are missing out on a huge chunk of traffic from a site that has more than 70 million users. Here are ten must-know tips to generate views, leads, and sales through Pinterest.[read more]

Spotlight on SPS Commerce: How an Online Community Strengthened Customer Support

February 24, 2014 by Vanessa DiMauro

SPS Commerce

What happens when a firm that specializes in supply chain management takes on an online customer community? Will they apply the operational efficiencies found in their line of business to their customer-facing digital initiative? To find out, I spoke in-depth with two leaders of the SPS Commerce online community.[read more]

Facebook Acquires WhatsApp: Buy the Competition or Diversify?

February 23, 2014 by Digital Stuart

Facebook acquires WhatsApp.

So this week saw the quite surprising news that Facebook is set to acquire messaging service WhatsApp for a reported $19 billion, not much then! But for me it does pose the question in the social media and mobile landscape of whether Facebook’s major acquisitions are simply a ploy to buy the competition, or diversify into other areas and markets.[read more]

Why You Should Stop Running Campaigns (In the Traditional Sense of the Word)

February 20, 2014 by Kristen Matthews
1

the end of campaigns

We are seeing a transition from campaigns to ongoing relationships, real time marketing and other buzz words of choice that all mean one thing—keep in touch with and keep rewarding the influencers who are out there selling your brand.[read more]

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Athletes as Advocates: How Beats Goes Broad Without Selling Out

February 13, 2014 by Dan Sullivan

Athletes as advocates.

The Beats buzz is not only making a major dent in the headphone market, but also raising the bar, handing 40% of all U.S. sales to the brand over the Christmas period. But what will keep them on top in 2014 isn’t the extra cash lining Dr. Dre’s pocket – it’s the community of advocates they’re building through American sports culture.[read more]

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#SMTPowerTalk Recap: The Human Factor in PR & Marketing

February 13, 2014 by David Amerland
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SMTPowerTalk: A new monthly HOA series.

Marketing, selling and PR are all changing. They're changing not because of technology or innovation but because of the ability of social media to bring in the human factor into a very complex equation, making it even more complex. Yesterday, we held our first SMTPowerTalk on Google Plus: here are the highlights and recaps.[read more]

Brand Yourself Before You Bland Yourself

February 12, 2014 by Benjamin Taylor

Graduate from branding school

The year is 2014 and unless you’ve been asleep, you’ll see that nearly anyone and everyone is conducting business online. Now, some people believe that by simply establishing yourself a spot on the internet, success is just around the corner. I am here to tell you that won’t work.[read more]

Why Social Engagement and Customer Care Must Be Treated as One

February 11, 2014 by Drew Stern

Social engagement and customer care.

We have all seen it happen: a brand spends millions of dollars building up their social community only to see it crash and burn by failing to respond correctly to a customer service debacle. Business leaders watch these stories unfold in the news, thankful that it was not their own brand.[read more]

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Six Steps to Creating Shareable Content

February 11, 2014 by Brett Relander
4

Creating shareable content.

Getting something to go viral takes much more than mere luck. Do you know the ten traits that companies can bake into their marketing content to leverage the psychology of sharing? But developing relevant, quality content that incorporates the psychology of sharing is a tall order. It takes a strong commitment from marketing management.[read more]

 
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