Community Management

social media: connecting people / shutterstock

There are two types of social media users in the world: those who endlessly complain about petty problems and those who use it to tackle the world’s most taxing trials. After Monday's tragedy at the Boston Marathon, we know more of you are the second kind of social media user.[read more]

hashtag marketing campaigns

A brand is not built based around logo or advertising or taglines, but rather by what OTHER people say about your product or services, and featuring that content directly on your website is a great way to reinforce your brand message. Check out these 6 effective hashtag marketing campaigns.[read more]

Compared to all other news sources, Social Media News has shown the highest rate of growth by nearly tripling in size between 2010 and 2012. Many factors have contributed to this growth, including constant connectivity via mobile devices.[read more]

Social media marketing is an area which seems to divide businesses. Some companies embrace it, invest in it, and generate fabulous returns from it, whilst other businesses are pensive, scared and unwilling to get online and start competing via social.[read more]

You know what your community likes, so don’t be afraid to ask them when you need help. They will feel honored by the invitation and eager to help shape the brand they love.[read more]

Social branding case study: Chobani

The #1 Greek yogurt brand, Chobani, transcends the competition by way of high-quality active cultures and a strong social presence. Consumers are CHObsessed. The Chobani brand demonstrates the ideal way to build a social presence: enthusiastically and organically.[read more]

content partnership

Outsourcing your business blog to a reputable content marketing agency can lead to high quality content creation and help position your brand as an expert in its industry.[read more]

Industry events like trade shows, conferences and conventions have always been excellent opportunities for networking and lead generation, but the rise of Twitter has given marketers the ability to reach and interact with countless attendees without mobilizing their entire staff.[read more]

Welcome to the beginner's guide to Twitter! If you’re new to Twitter, looking to get started or just here to brush up on some of the fundamentals of the site, you’re in the right place. In this guide, we’ll take a look at the various features that make Twitter such a unique social network, and what it has to offer you personally and business wise.[read more]

Annette Shaff / Shutterstock.com

Consumers are heading to Twitter with customer service issues, and when they do, 32% expect a response within 30 minutes. What are the risks of not being there to respond, and how can a brand set-up an effective response strategy on the micro-blogging channel?[read more]

LinkedIn best practices

Last week, LinkedIn introduced the mention feature, allowing the social media giant to become a bit more social. But for the professionals looking to take advantage of this feature, I would highly recommend exercising caution -- because there doesn't appear to be an actual benefit for the user.[read more]

mad men

Who'd have thought that Mad Men's old/traditional marketing and advertising techniques would hold true in social media? Everyone is trying to sell you something online and offline. Business competition is no longer city/state wide. It's national and international. So how do you rise above your competition?[read more]

Customers can make or break any brand with single tweet. This is the risk brands take when they start establishing themselves on Facebook or Twitter. Brands should understand that people own brands once they engage with them on social platforms.[read more]

Social media at U of H

This winter, underpaid University of Houston grad students took to social media to promote their cause; this week, the president of the university paid attention, reallocating $1 million to the dean of the department to address concerns about teaching stipends. Here's how the social protest went down.[read more]

You cheer therefore you follow. But what's behind the strategy of a professional sports team on social media? It may not be what you think.[read more]

content marketing rookie mistake / shutterstock

I write about content marketing all day and every day for GroupHigh, so I feel that I have some good tips to share. The following eight tactics are content marketing mistakes that a lot beginners make, and I’m here to help you avoid looking like a social media “newbie.”[read more]

social media management tools

Social media is one of the most effective ways for you and your business to get more traffic and generate new leads. Having a presence on all the major networks is a business necessity these days. But what tools are the social media gurus using to manage these multiple accounts?[read more]

social media worker/shutterstock

There is an art to social media management. It’s less about making a direct sale and is really more about creating a persona behind the brand that’s personable and relatable—much like your average friend over Facebook or follower over Twitter.[read more]

LinkedIn / shutterstock

Designed and organized with the concept of brand networking, LinkedIn proves incredibly valuable to any brand and their online marketing strategy. But in order to make Linkedin work for your brand, you’ll need to incorporate certain practices into your strategy.[read more]

email marketing no-no

Brands can’t serve customers well by assuming they all want the same thing. Ask them. Or look at the analytics of who’s opening the emails. Technology makes it so easy to customize email marketing. It’s easy. It works. And it’s essential to good customer service.[read more]