Content

“The reality today is you need technology to automate enforcement of social media guidelines and policies,” said Nexgate co-founder and CEO Devin Redmond. “Put guardrails on the roadside and let people go as long as the safeguards are in place.”[read more]

Google+ vs. Pinterest

If you keep up with the trends in social media, it's no secret that visual content is all the rage these days -- so it's no wonder that social sites are adapting quickly. For now, your target audience may be on Pinterest, but that doesn't mean they won't be tied into G+ sooner than you or they think.[read more]

Mobile content apps for engagement

Content marketing is nothing new to brands, but in recent years, there have been a few companies who have taken content marketing to the next level through their digital efforts. Here are three advantages to creating custom mobile applications with your brand’s content.[read more]

Comprehensive HootSuite Guide

HootSuite is a social media management platform and dashboard that can be used to manage multiple social media channels. It allows businesses and teams to collaboratively execute campaigns across social networks. Here's a complete guide to how it works.[read more]

Influence Marketing / shutterstock

We define Influence Marketing as the act of engaging with current and potential leaders in your industry in order to gain ranks as a leader yourself, to increase meaningful activity on social media platforms, and to build your digital community of brand advocates.[read more]

Many of today’s most popular technology products have surprisingly inauspicious origins. In fact, it’s a wonder that some of the gadgets we take for granted today even made it past the prototype stage.[read more]

Are you considering creating an animated explainer video for your business? Do you need inspiration on what to choose for an animation style, music, or script? We have 7 awesome examples of animated explainer videos that actually convert. From driving additional sales to user sign-ups to engaging visitors, we show you what works and what doesn't work with animated explainer videos.[read more]

Here’s the most popular way to use Twitter to tell a story: Sharing personal details from your life. Even when you blog for business, you’re still writing for people, and people like to hear personal stories. If you’re the face of your brand, be a memorable face. Share what you’re doing, what intrigues you, what you’re learning, and so on.[read more]

As a nonprofit or association, you will need to fundraise and draw in support from as many as you can. Storytelling is a great way to do this. If you follow these tips you are bound to increase your success rate in gaining funds and garnering support for your cause.[read more]

Have you ever thought about how you can delight your audiences? When you are developing your marketing plans, editorial calendar, tweet content for the day or week are you thinking about the positive impacts it can have on the lives or businesses of the people reading them?[read more]

I realize that most brands will never achieve the influence or following Sarah Palin has, but that’s exactly why she’s such a powerful content marketing example. By using Facebook and Twitter to bypass traditional media, Palin is able to speak directly to those who agree with her and give them more of what they want to hear.[read more]

In 2012, Nissan tapped into their social community's passion for rebuilding classic cars by introducing Project 370Z, the first ever social media build of a classic car. Over eight weeks, Nissan gave its community a choice of the car to restore, the parts to use, and the colors to paint it; together the community built a car from the ground up.[read more]

Any form of marketing that relies on or draws from editorial content is considered content marketing. It has always existed, although what it’s called and the tactics around it have matured over time. Companies have long created white papers, articles, charts and graphs, videos, and reports to position their brands as thought leaders and industry experts deserving of loyalty, with the goal of generating leads and sales.[read more]

While most businesses understand the need for good, shareable content, they don’t always have the budget to support in-house creatives and copywriters. The good news is, all you need is a good content strategy and a system for collecting and sharing it.[read more]

When our clients are struggling, we typically see that there’s a gap in a key dependency of their overall marketing. A successful inbound marketing strategy may not include brand marketing, outreach or community development – but it’s largely dependent upon them.[read more]

A couple of days ago, I was lamenting to my friend Abbie Fink that Spin Sucks grew only 29 percent in 2012. She rolled her eyes at me as I was finishing my statement. “Only 29 percent,” she said. I see her point, but we grew more than 1,000 percent in 2009, 292 percent in 2010, and 194 percent in 2011.[read more]

One of the ways to ensure that real fans are making use of your promotions is to have them install an application. You can develop a Facebook application that lets users join the promotion in an interactive and engaging way. Since this adds an action to the process of participating, it filters the crowd coming through.[read more]

Many businesses make the mistake of neglecting usability. Usability is critical for the success of any website and should never be overlooked. Good usability can improve the performance of your website and increase your chances of success. It can also boost sales and revenue for your business.[read more]

You’re creating an abundance of highly valuable social media content for your business’ blog, Facebook page, Twitter profile, Pinterest boards, and YouTube channel. However, your audience just doesn’t seem to be engaging with it. They’re not liking, commenting, sharing, pinning, or re-blogging any of it. It’s amazing content, so what gives?[read more]

I Can Haz Marketing?

A high-volume content space, requires a high-volume method. Whether you’re using a mentions alerts system, or a follow/unfollow system such as Manageflitter, or a third party app, you are going the automation way. And a dose of automation with the right level of observation is healthy.[read more]