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Writing for the Online Reader

April 17, 2014 by Brennan Girdler

Writing for the web.

The online reader is busy. Between newsfeed scrolling and bookmarked, content-heavy websites, there are plenty of distractions out there in the big online ocean. To counter the screen-induced ADD readers of today, we’ll have to shape content around their expectations.[read more]

3 Simple Ways to Increase Your Email Open Rates in Under an Hour

April 17, 2014 by Andy Newbom

Increase your email open rates.

Your email marketing campaigns have been humming along nicely. You built a great subscriber list with double opt-in subscription, smart segmenting, and the best email service provider (ESP). You have a strong brand, killer offers, brilliant creative, and a stunning responsive website. And your email open rates are flat-lining or declining.[read more]

In a Content Rut? Try These 9 Content Strategies to Get Unstuck

April 17, 2014 by Julia McCoy

content rut? / shutterstock

Are you a new business, a mid-size to large business, or any other size business with a stagnant online marketing campaign? Do you feel your online presence is not really going places yet? Let’s talk about how to get you on the road to success![read more]

A Copywriter's Toolbox: Essential Books, Websites and Programs

April 17, 2014 by Lauren Parajon

What does a copywriter need?

Every craftsman or craftswoman has a toolbox – a collection of items essential to getting the job done right. As a copywriter, I’m no different from a carpenter in this regard, except that instead of using a saw or a sledge hammer to whip wood into submission, I use reference materials and word processing programs to carve thoughts into blocks of words.[read more]

Organic Reach Is Dead: Is Facebook Still a Preferred Medium for Brands and SMEs?

April 16, 2014 by Prasant Naidu
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Is Facebook still viable for marketers?

Social media plays a major role in content discovery and Facebook leads the efforts. However the saying that the world’s most popular social networking site with more than 1.23 billion monthly users also helps you reach out to your audience organically, is no longer true.[read more]

Beauty Brands and Social Media

April 16, 2014 by Jaylee Miguel
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What's the beauty industry up to?

The beauty industry is often overlooked when we think about the ways in which the internet has progressed, how social media has grown and how brands have adapted. For an industry been built on recommendation through word of mouth, it was relatively slow on the uptake of social media.[read more]

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Breathing Life Into Email Campaigns

April 16, 2014 by Sherry Chao
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Better email campaigns.

Email is a must for B2C companies, due to its effectiveness and ROI in comparison with other digital channels. However, consumer expectations for email are evolving, and companies need to adapt and use new strategies to gain opens, clicks and conversions.[read more]

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Facebook Has Made New Algorithm Updates: Spammy Social Marketers Beware!

April 16, 2014 by Nathan Mendenhall
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New algorithm updates on Facebook.

Facebook has made an update to the News Feed algorithm that has been a long time coming. If you are like me, you are very tired of being asked to Like a photo to save a baby seal or seeing the same content over and over. This kind of content is NOT social media marketing.[read more]

Differences in Using Social Media Around the Globe

April 16, 2014 by Natascha Thomson
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Ingeborg van Beusekom, SAP Nederland BV.

Silicon Valley (the home of many hot social media platforms) is not representative of the whole US but overall, the sentiment towards social media in the USA is overall positive. There are concerns about privacy and online bullying, but most businesses have embraced social media, especially Facebook, LinkedIn and Twitter, to engage with their target audience.[read more]

7 Ways Businesses Should Use Blogs

April 16, 2014 by Brennan Girdler

business blogging / shutterstock

Almost every serious business (with a website) has a blog. But why? In this post, I’ll explore 7 of the primary reasons companies host, write, and maintain blogs. Most of these businesses blog out of instinct, though recognizing the potential is the first step to making a blog worthwhile.[read more]

Instagram for Small Businesses: Your New Best Friend

April 15, 2014 by Stephanie Jones

Instagram.

Instagram is possibly the new lifeblood of social media platforms for small businesses. Is that overdramatic? Whether you’re brand spanking new to the world of Instagram or have found yourself unsure of how to manage your account, here are some tips to turn you into a small business Instagram marketing guru.[read more]

Overcoming the 7 Greatest Content Marketing Challenges of 2014

April 15, 2014 by Chad Pollitt

Content marketing planner

Curata, a content curation software company, recently published its 2014 Content Marketing Tactics Planner using survey data it gathered from more than 500 marketers. While the ebook itself is chock-full of good advice and insights, the stack ranking of the perceived challenges of marketers really caught my attention.[read more]

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Emerging Applications of Social Data for Business

April 15, 2014 by Rick Delgado

Social data for business.

Social media data holds many advantages for businesses. Companies can leverage it to make more accurate comparisons with their competition. It can also improve business performance by decreasing the amount of time needed to collect and access important data, freeing up more time and resources to run more effective campaigns.[read more]

5 Ways to Take Advantage of Twitter's New Layout

April 15, 2014 by Sharmin Kent

Twitter’s new layout.

Tweets that are shared often now get more page real estate and appear larger on a Twitter account’s timeline. Brands looking to attract more retweets and keep users on their pages need to optimize their tweets for maximum tweetability. But how? Pay attention to what your followers are tweeting about, and use those key words.[read more]

Improving Content by Breaking Your Addiction to Links

April 15, 2014 by Matthew Peneycad

Break that link addiction

Links are good. They let us – well – link to longer format content that we’ve curated from the web or spent time and effort to create ourselves. We know how often they’re clicked, where they’re clicked, the origin of their click, and more. All valuable intel. This said, I think we all might be a little addicted to our blue-underlined friends.[read more]

A Social Butterfly's Guide to Social Media

April 15, 2014 by Wendy Baird

Social butterfly on social media. 

For extroverts, being social is usually effortless. It can also be distracting and time consuming which leads to oversharing and missed connections. For those who tend to be more extroverted, here are some tips to help you prioritize your social actions.[read more]

5 of the Best Examples For Optimizing Your Social Media Profiles

April 15, 2014 by Julia McCoy
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Your social profiles.

According to Search Engine Watch, elements such as branded headers and profile photos, continuity between social media platforms, and linking to your main site are key in optimizing your profile. While it is important to have these features on your profile, you need to make sure it is engaging, creative, witty, or sassy, as well as informative.[read more]

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The Big Brand Theory: Arby's Is Listening

April 14, 2014 by Ric Dragon
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The Big Brand Theory column.

Arby's engagement with Pharrell Williams went a long way in illustrating the value of social media within the organization. While the tweet and Pharrell's response might have been a wonderful bit of serendipity helped along by good social listening, Arby's follow-up was also considered effective.[read more]

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To the Brand Behind Me in the SERPs on Google

April 14, 2014 by Chad Pollitt

Matt Cutt's zombie movie.

Dear Brand Behind Me in the SERPs (search engine results pages) on Google. You don't know me. You have no clue what my life has been like since January of 2014. You have no clue that my website has gone through the wringer thanks to Matt Cutts. You have no clue that it faced unbelievable SERP hardship.[read more]

Yahoo Tunes In to Content Promotion and Distribution with TV Shows

April 14, 2014 by Sharmin Kent

Yahoo! tackles TV

Yahoo is working its way into the television business, but the company doesn’t want to create good TV—just distribute it. It’s a sign that content promotion and distribution are more than good marketing strategy. They’re also good business strategy—and marketers who haven’t evolved to include them are missing out.[read more]

 
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