As many marketers know, there's no such thing as a "one size fits all" strategy for all companies. Brands must take industry, company size, demographics and a whole host of other factors into account when embarking on the neverending quest for bigger returns and better performance. This, of course, holds true for social marketing as well, so we decided to dive into one of the most fundamental decisions for advertisers - post type. We scoured over 6,500 posts from top brands in six influential industries to see if there were any key differences.
Here are three interesting things we found:
Within the 90 day period we analyzed, entertainment brands posted over 5 times as much as the other industries, amounting to 4,161 updates in all.
The entertainment industry was also the only one to overwhelmingly embrace link posts. All other industries opted for photo updates more than approximately 70%+ of the time.
Food/beverage brands used video posts the most, making up over 20% of their total updates.