Another year quickly has gone by in the world of social media marketing. A lot of different things happened during the entire year and social media became increasingly popular specially in the mobile space. A new infographic published Dec. 20, 2014 on Visual.ly highlights the prevalent trends and social channels that made quite the buzz.
The two social networking platforms to make quite the hit were Tumblr and Pinterest. Tumblr, social networking website and microblogging platform, saw active users increase by 120 percent while Pinterest grew to an astonishing 110 percent of its user base.
Both of these social networking channels have the youngest audience (70 percent of users are between the ages 16 through 34).
Elsewhere Facebook remained the top social networking service around the globe, but their organic reach performed poorly according to the visual graphic.
Snapchat as the new kid on the block was quickly embraced and was the fastest growing mobile app with 56 percent growth. The majority of the users are typically ages 25 and under.
Video streaming platform, YouTube, had the highest visitation rate amongst other things. Exactly 6 billion hours of video were watched each month and 100 hours of video footage was uploaded every 60 seconds.
Brands that excelled in Social Customer Care and Smart storytelling
The social media analytics company, Socialbakers, released ground-breaking results about brand engagement with the masses. The two brands to earn high benchmarks were H&M and Applebee's.
What did they specifically do? Both companies achieved great Social Customer Care, which means if a brand responds 65 percent of audience questions on Facebook or Twitter they are Socially Devoted.
H&M achieved a 65.5 percent question response rate whereas Applebee's clinched a 74.7 percent rate.
The other metric or category where both brands excelled was in Smart storytelling. This means great quality and quantity ratio.
Finally, the analytics company compiled the year's best content and four areas to focus on come 2015.
Takeaways and conclusions
Social media networking has been a transformational force on a global scale. Social media is a way of life, a way to communicate nowadays and valuable resource for any individual. Whether it is used for personal or professional reasons people turn to it on a daily basis. Hand-held devices (smartphones, tablets, and laptops) played a pivotal role with their cutting-edge mobile technology and will continue to see further sophistication of mobile apps.
The year 2015 will see a greater focus and effort from social media companies around the mobile space. More advertising systems will be rolled out and tested. This approach will seek to increase revenues and profits. Last but certaintly not the least try to lure and predict consumer buyer behavior within social media.