On December 5th, 2014, we talked to Jeff Korhan, author of Built-In Social: Essential Social Media Marketing Practices for Every Small Business, on a Google+ Hangout on Air. Jeff first became aware of the power of content marketing when he implemented the practice in his small landscaping business in the 1980s. Since then, Jeff has been helping small businesses do the same. Throughout this hangout, Jeff provides advice on content production, budgeting and other necessary social marketing practices that every small business should be implementing. Built-In Social: Essential Social Media Marketing Practices for Every Small Business is a featured book in our Wiley Social Business Book Club.
Watch the replay to learn more: