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Instagram for Small Businesses: Your New Best Friend

April 15, 2014 by Stephanie Jones

Instagram.

Instagram is possibly the new lifeblood of social media platforms for small businesses. Is that overdramatic? Whether you’re brand spanking new to the world of Instagram or have found yourself unsure of how to manage your account, here are some tips to turn you into a small business Instagram marketing guru.[read more]

Overcoming the 7 Greatest Content Marketing Challenges of 2014

April 15, 2014 by Chad Pollitt

Content marketing planner

Curata, a content curation software company, recently published its 2014 Content Marketing Tactics Planner using survey data it gathered from more than 500 marketers. While the ebook itself is chock-full of good advice and insights, the stack ranking of the perceived challenges of marketers really caught my attention.[read more]

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Emerging Applications of Social Data for Business

April 15, 2014 by Rick Delgado

Social data for business.

Social media data holds many advantages for businesses. Companies can leverage it to make more accurate comparisons with their competition. It can also improve business performance by decreasing the amount of time needed to collect and access important data, freeing up more time and resources to run more effective campaigns.[read more]

5 Ways to Take Advantage of Twitter's New Layout

April 15, 2014 by Sharmin Kent

Twitter’s new layout.

Tweets that are shared often now get more page real estate and appear larger on a Twitter account’s timeline. Brands looking to attract more retweets and keep users on their pages need to optimize their tweets for maximum tweetability. But how? Pay attention to what your followers are tweeting about, and use those key words.[read more]

Improving Content by Breaking Your Addiction to Links

April 15, 2014 by Matthew Peneycad

Break that link addiction

Links are good. They let us – well – link to longer format content that we’ve curated from the web or spent time and effort to create ourselves. We know how often they’re clicked, where they’re clicked, the origin of their click, and more. All valuable intel. This said, I think we all might be a little addicted to our blue-underlined friends.[read more]

A Social Butterfly's Guide to Social Media

April 15, 2014 by Wendy Baird

Social butterfly on social media. 

For extroverts, being social is usually effortless. It can also be distracting and time consuming which leads to oversharing and missed connections. For those who tend to be more extroverted, here are some tips to help you prioritize your social actions.[read more]

5 of the Best Examples For Optimizing Your Social Media Profiles

April 15, 2014 by Julia McCoy
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Your social profiles.

According to Search Engine Watch, elements such as branded headers and profile photos, continuity between social media platforms, and linking to your main site are key in optimizing your profile. While it is important to have these features on your profile, you need to make sure it is engaging, creative, witty, or sassy, as well as informative.[read more]

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The Big Brand Theory: Arby's Is Listening

April 14, 2014 by Ric Dragon
1

The Big Brand Theory column.

Arby's engagement with Pharrell Williams went a long way in illustrating the value of social media within the organization. While the tweet and Pharrell's response might have been a wonderful bit of serendipity helped along by good social listening, Arby's follow-up was also considered effective.[read more]

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To the Brand Behind Me in the SERPs on Google

April 14, 2014 by Chad Pollitt

Matt Cutt's zombie movie.

Dear Brand Behind Me in the SERPs (search engine results pages) on Google. You don't know me. You have no clue what my life has been like since January of 2014. You have no clue that my website has gone through the wringer thanks to Matt Cutts. You have no clue that it faced unbelievable SERP hardship.[read more]

Yahoo Tunes In to Content Promotion and Distribution with TV Shows

April 14, 2014 by Sharmin Kent

Yahoo! tackles TV

Yahoo is working its way into the television business, but the company doesn’t want to create good TV—just distribute it. It’s a sign that content promotion and distribution are more than good marketing strategy. They’re also good business strategy—and marketers who haven’t evolved to include them are missing out.[read more]

View From the Top: 9 Examples of Desk Top View Design

April 14, 2014 by Jacey Gulden

Effective web design

Desk top view is a web design trend that relies heavily on the use of photography as a website background. Typically these are photos of a desk or table top and they look as if you were viewing them from a first-person perspective. Take a look at these great examples for inspiration.[read more]

The Social Spark: 3 Sources for Social Media Success

April 14, 2014 by Deanna Baisden

social spark

With my daily consumption of tweets, news feeds, and blog posts, I've encountered a wide range of tips and guides all showcasing a unique insight to the key to success in social media. Throughout this research I've discovered three bloggers who've established themselves as social media marketing leaders.[read more]

5 Typography Terms You Must Know

April 13, 2014 by Emily Taing
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Typography and Vocabulary

With Twitter’s announcement last week about the new photo tagging and collage features and Facebook’s implementation of the 20% rule, image-centric marketing is overtaking traditional text media. Twitter reports that tweets with a photo are 35 percent more likely to get retweeted than one without.[read more]

How Colors Affect Your Purchase Decisions

April 13, 2014 by Spencer Ploessl

Colors and Purchasing

What color signal does your brand project? With the average human brain processing visuals 60,000 times faster than text, it is incredibly important for brands to recognize the important role that color plays in consumer purchasing decisions.[read more]

5 Mad Men Quotes That Perfectly Apply to Social Media Today

April 12, 2014 by John Kultgen
1

Mad Men and Social Media

Despite how retro the characters on the television series Mad Men seem, the insight they happen to provide is strangely applicable to modern day social media marketing. Here’s some Sterling Cooper branded advice I recommend that you follow.[read more]

From Boo to Woo: 10 Benefits of Publishing Compelling Content

April 12, 2014 by Julia McCoy

Boo or woo?

The benefits of quality content marketing will tremendously help your business generate more leads, make more revenue, and become an authority in your field. People will flock from all over to a site that has expertly crafted content and are more than willing to offer support to companies.[read more]

Consumer Training as a Method to Improve Organic Reach on Facebook

April 11, 2014 by Matthew Peneycad
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Improve organic reach on Facebook.

The fact of the matter is that Facebook is making changes to suit its business and keep a diverse group of stakeholders - and users - happy. A difficult task to say the least. But what if the solution for declining organic reach had more to do with user behavior than complicated News Feed algorithms?[read more]

10 Instagram Rules Every Business Needs to Know Before Posting

April 11, 2014 by Matthew Kobach

Instagram rules

While some people think Instagram is nothing more than “selfies”, “what I ate for lunch”, and “look at this sunset through a cool filter”, its potential business reach is substantial. Here are 10 ways that you can optimize your Instagram business account.[read more]

How Do Google and Facebook Measure Your Content's Quality?

April 11, 2014 by Nicole Karlis
1

Measuring content quality.

Quality is a popular content marketing buzzword at the moment; quality content can be loosely defined as content that online users find valuable. Google and Facebook both recently dramatically updated the way they identify and promote quality content.[read more]

10 Ways to Boost Blog Traffic

April 11, 2014 by Brennan Girdler

Boost blog traffic.

What makes a business blog worth the effort and investment? Traffic. Unfortunately, getting that traffic is a process that takes time and practice. Below are 10 things to remember when writing posts for business or professional blogs. A refresher, if anything.[read more]

 
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