Content

When asked what was the biggest lesson learned at Mayo, Lee answered, “The biggest lesson is that there is really no substitute for valuable content. Patients want in-depth great content. Interaction is important, but really, you need great content.”[read more]

Every day, businesses are inspired to bring creative marketing ideas to life on Facebook in ways that have a real impact on their bottom line. Many have discovered how to leverage their Facebook communities to strengthen brand loyalty and communicate directly with customers.[read more]

Nearly every business is attempting to become a content marketer. The idea is create original, compelling, helpful content to lead people to your business. But beware: a lot of marketers are making some serious mistakes.[read more]

I have been on a bit of a tear as of late on the topic of authenticity and ethics in social media. While this is a vital issue, I had intended to move on--and then I saw a Facebook advertisement that induced me to click. The experience I had with the Bank of America ad has returned me, once again, to the topics of ethics, authenticity and the danger of chasing "fans" rather than furnishing positive brand experiences.[read more]

Your goal each day should be to inspire your audiences to connect with you with a goal of helping them achieve their goals. When you help them achieve their goals, you achieve yours by default. Inspire – Connect Achieve! Don’t make it more complicated than it needs to be. Got it?[read more]

Many branded viral videos achieve that status by being supported by a sizable seeding campaign. When a video is produced, companies will invest huge dollars in paid media to drive views of their YouTube content, pay to have high-profile sites and blogs host the content, and will put PR initiatives in place to raise the profile of their content to garner more views.[read more]

One of the things I tell potential clients is that being social (e.g. actively using social media) in industries that are typically viewed as less of a fit for social media can be a great way to stand out, to show thought leadership and to reach new audiences (or your existing audience in new ways).[read more]

Simply put – a social signal is a link from someone’s social networking profile to your web page. If you were to click on the ‘like’ button next to this very blog post then you, my friend, have given me a ‘social signal’.[read more]

promoting with Google+

Many bloggers stop the promotion of their content at Facebook and Twitter. Google+, however, has broadcasting components that can make the promotion of content easier and can create more interactive reader experience.[read more]

Nata Sha / Shutterstock.com

Even with the projected 80% increase in online investment by luxury brands in 2013, fashion brands small and large also are significantly recognizing that the silver lining lies in the adoption of a reliable listening strategy. As transient as fashion is, it appears that Geek Chic is here to stay. Of course, Oscar Wilde knew that over a century or two before Geek Chic became the rage, noting way back then that “You can never be overdressed or overeducated.”[read more]

What does SEO look like when tailored to a Spanish-speaking audience? Here’s a hint: it’s not about a direct translation of keywords. Basic literary translation theory says that good translations move beyond issues of “letter” (that is, a literal word-for-word trot) into the “spirit” of the language.[read more]

For the most part, the people who register for your webinar are qualified leads. Some will be competitors because they want to see what you’re up to and will want to copy you, but most will be people who want to do business with you.[read more]

Personal branding (image: Rosaura Ochoa / Flickr)

It doesn’t matter if you have the perfect job and have no plans of leaving — consistent networking and personal branding efforts ensure you’ll stay on the top of your network’s members’ minds and be viewed as an authority in your field. That starts with your interaction with others, even in the space of digital.[read more]

Facebook Business Page App

Facebook marketing is a huge business and recently there have been massive changes taking place in the way pages for businesses are handled. Read on for information about Facebook Business Pages, along with five essential apps for your brand's page.[read more]

Discover what it takes to make more human connections and smarter business decisions during this era of upheaval. Mobile commerce, social networks, smartphones, tablets and real-time connections all the time—this time period represents a huge evolutionary step—and it really is the end of business as usual. Will your company adapt, or go extinct?[read more]

We are storytellers by nature, so our best tool for creating great stories is our hearts. Tune into yours and listen carefully. If you listen carefully, you will begin to hear a great story. Then post it on Facebook, Instagram or Pinterest to see if it speaks as loudly to your community.[read more]

Good content marketing oftentimes requires companies to go out on a limb. And they call it “going out on a limb” for a reason. It’s risky, uncharted territory, and it wouldn’t be all too surprising if you fell. In this post, you’ll find some companies that… well… fell.[read more]

An update on the Amy's Bakery Company social media fiasco. They've hired Justin Rose PR and are planning to carryout a grand reopening. I can't help but feel that a huge amount of the people following this story are purely people wanting to watch the carnage unfold. And unfold it has! They will get next to zero value from that increased audience.[read more]

Many small businesses wonder if Facebook is really a good investment of their time and resources, particularly when getting into the Facebook newsfeed of their fans is such a challenge.[read more]

ROI from social media / shutterstock

How much of your social media traffic is bringing about real return on investment (ROI)? And if the answer is "not much," then what can be done about this problem? Getting more results from social media can be difficult. Here are a few tips that may help.[read more]