Social Media & Corporate Strategy: Changing Roadmaps and New Landscapes
An exclusive, live webinar from Social Media Today April 23rd at 12pm EST / 9am PST
Five years ago, a person exclusively charged with managing a company’s socialmediastrategy was a novelty. Today, social has a reason to be integrated into every department. Customers don't differentiate between your advertising, sales, or service teams when they're communicating with your company. But how do you develop a consistent external social presence and create effective strategies for non-communications teams? Who is in charge of creating these strategies, and how do you coordinate various corporate voices?
If your organization wants to integrate socialmedia into its overall corporatestrategy, you’ll need to hear this webinar. Join our panelists as we discuss how every part of your company can rise with the socialmedia tide. We'll discuss:
Where are unexpected opportunities for cross-promotional collaboration within a company?
Who do you assign to a company-wide socialmedia center of excellence?
What role does content play in social efforts? Who determines what’s needed?
Case studies about companies that have successfully integrated social throughout their organizations, and how they resolved friction points
About the Panel:
Chris Boudreaux builds social media solutions that help brands transform their business operations. He is the creator of SocialMediaGovernance.com, and he leads development of social media offerings at Accenture, where he also serves as a social media solution architect for clients around the world. He is publishing his second book on social media, entitled The Most Powerful Brand on Earth: How to transform teams, empower employees, integrate partners and mobilize customers to beat the competition in digital and social media.
Madhur Aggarwal is Vice President, Strategy and M&A, Office of CMO, SAP. As Vice President of Strategy, Madhur leads the worldwide marketing strategy and M&A within SAP’s “Office of CMO”. The oCMO team is charted to champion “Voice of the Market”, help improve SAP’s competitive position in the marketplace and drive the transformation of SAP Marketing to a “best-run business”. Madhur is responsible for injecting outside-in audience perspective, defining the strategic framework for SAP’s activities from brand to demand and crystallizing the worldwide marketing priorities across 50+ countries, 24 industries, 11 lines of business and 5 product categories.
Douglas Billings is a Principal in PwC's Management Consulting Services. He leads the firm’s Enterprise Co-creation practice. He works with PwC’s clients to apply social business practices across all the operational value streams of customer operations, innovation and supply chain. Doug is coauthor with Francis Gouillart of the just published Harvard Business Review article entitled: Community Powered Problem Solving: a health care initiative shows how brick-and-mortar businesses can co-create solutions and change the rules of the game.
Maggie Fox is the founder, CEO and Chief Marketing Officer of Social Media Group, established in 2006 and one of the world’s most highly respected independent agencies helping business navigate the socially engaged Web. She was named one of the Top 100 Marketers in the 100th anniversary edition of Marketing Magazine and sits on the Boards of both GetElevate.com and the Heart and Stroke Foundation of Canada. Follow her on Twitter @maggiefox