The Right Way to Send Automated Emails
You can use our platform to automatically send emails that will improve your relationship with potential and existing customers. While automated emails are a very powerful tool, they can also be scary at first. The reason is no legitimate business wants to look like a spammer. Since you’ve worked hard to build a great reputation for your business, you want to do everything in your power to preserve it.
If you’re just making the jump into this marketing practice, the good news is there are some clear guidelines you can follow to ensure that you’re taking the right approach to sending these emails:
Properly Gather Addresses: One of the biggest differences between legitimate marketing email and spam is how the addresses are gathered. When someone submits their address through your website, you need to make it clear to them what kind of email they’re going to receive. By being upfront about your intentions, you can avoid catching recipients off guard.
Let People Know It’s You: When you send an email, you want the people who receive it to immediately know it’s your business. This will ensure they know it’s something they want and not junk mail. To do this, check that your From field is set up to display the name of your business. In addition to possibly including your business name in the email subject, you can also use our platform to create attractive HTML emails that include your logo.
Be Prompt: When a prospect visits your website and submits their email address because they’re interested in receiving more information, you have their interest at a peak. If you wait too long to send an email to them, there’s a good chance that they’ll move on to one of your competitors. The ability to instantly send exactly what someone wants is one of the big advantages of automated email. Even if you have a product or service that requires an extended sales cycle, this will start it the right way.
Target and Personalize: If you’ve ever browsed through your spam folder, one of the first things that stands out is that none of the emails are personalized. They’re also about things that don’t interest you at all. When you email prospects or your list, make sure it’s about things they actually want to know. And because our platform makes it so easy to personalize the emails you send out, there’s no reason not to take advantage of this extra touch.
Always Analyze: While the previous four guidelines will put you on the right track, every audience has its own unique set of characteristics. Once you get your automated email campaigns up and running, you can really hone in on your audience by analyzing the results of what you send. Our platform allows you to see how many emails were sent, how many times they were opened, the number of clicks to any links in the email and much more.
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