Yesterday evening I watched an interesting TED talk by Eli Pariser, Beware online "filter bubbles".
The talk discussed the increasing personalisation of search engines, news sites and social networks, using algorithms to selectively present or hide search results, content and comments based on a user's actions.
Pariser raised the importance of the flow of information and news in enabling democracies and questioned whether the fragmentation of the internet into individual views would likewise erode democratic society.
I share his concerns over this trend. When our major news sources only show us the news we wish to see and our social networks only highlight comments from people who share our views it becomes much harder to have inclusive discussions, debates and decisions.
I'd be interested in your thoughts. Are these concerns misplaced? If not, what can or should we be doing individually or collectively to defend our right to be presented with information and news which makes us a little uncomfortable, but well-rounded and able to participate effectively in our democracy.
Personalisation of the Internet: a Threat to Citizen Participation in Democracy?
Jonathan Salem Baskin is an author who writes a regular column on Advertising Age & posts on his award-winning blog. More »
John Bell heads up the 360° Digital Influence team & teaches graduate studies in Digital Influence at Johns Hopkins University. More »
Don Bulmer is Vice President of Communication Strategy at Royal Dutch Shell More »
John Byrne is chairman & editor-in-chief of C-Change Media Inc. & the author or co-author of eight books. More »
Gini Dietrich Gini Dietrich is the founder and chief executive officer of Arment Dietrich, Inc. More »
Vanessa DiMauro is the CEO of Leader Networks & has been creating successful online communities for over 15 years. More »
Maggie Fox is the founder and CEO of Social Media Group & was named one of the Top 100 Marketers in Marketing Magazine. More »
Laurent Francois I lead the marketing&development hub @ Express Roularta Services, a media company. I focus on 2 main brands (L'Express, More »
Rachel Happe is a Co-Founder and Principal at The Community Roundtable & a blogger at The Social Organization. More »
JD Lasica is a consultant who is considered one of the leading authorities on social media & user-created media. More »
Brian Solis s author of Engage and is recognized as one of the most prominent thought leaders & authors in new media. More »
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