Pinterest for Business: How to Convert a Personal Account into a Brand Profile
The fact that Pinterest only offered personal accounts didn’t keep businesses from jumping on the hottest new social platform. Personal settings were manipulated so brands could keep their image while participating. It wasn’t the best scenario, but it worked. Companies could share content with their customers and prospects.
Pinterest keeps getting better and better. The latest move is makes it brand friendly by offering company accounts. They are one of the few social platforms that make it exceptionally easy to switch from personal to corporate. Instead of requiring businesses to create a new page, they have a simple conversion process. To make the change on your account:
- Go to http://business.pinterest.com
- Click “Convert your existing account”
- Complete the form. When the terms are accepted by clicking the box, a “Convert Account” button appears. Click it.
- Your page is opened when the conversion is complete.
Pinterest also allows you to verify your page making it harder for others to use your brand. The red circle with a white check in the above image is the sign that the page is verified. To verify your page, log in to Pinterest and go to settings. Scroll down to your website information and click “Verify Website.”
A small snippet of html code will be created. A new box will appear. Keep it open until the three step process is completed.
- Download the snippet file from Pinterest.
- Upload the file to your website.
- Click the “Click Here” link to complete the process.
You’re done! Your company Pinterest page is officially verified.
Debra Ellis is a business consultant, author, and speaker. She specializes in showing companies how to improve customer acquisition and retention using integrated marketing and service strategies. Her latest marketing guide, 31 Ways to Supercharge Your Email Marketing, is a practical resource for marketers seeking better results with minimal investment. Her engineering background provides ...
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