I started watching this video thinking it was something to do with sentiment monitoring, but it’s actually about leveraging the reputations of people within communities and correct use of voting mechanisms, in order to define reputation.

It’s rather long and key points are delivered after some tenuous examples, but it’s worth a watch as gives an insight into how “Like” culture may affect reputation and content.

What’s also interesting is how experience designers and UX specialists need to dutifully consider where and how voting systems are integrated into web applications. The addition of voting mechanisms to content platforms may get rejected if they’re surplus to requirements or change the purpose or culture of a website.