Just
got done chatting with someone who commented about how impressed they
were that within 10 days a business had amassed over 2k followers. I
had to explain why I am not impressed.
It is understandable when
someone who has a huge off line presence is able to grow a following in
a short period of time, using auto follower and other "get followers
quickly" tools defeats the purpose of Twitter in my mind.
Quality
over Quantity is my philosophy to twitter. Followers alone is a
meaningless metric, especially if these people are looking for the same
thing you are, more followers. If so, these people have very little
interest in what you are in business to do and therefore produce no
value. Instead take the time connect with people who are in the markets
you serve, have mentioned similar interest or just post interesting
stuff.
It does not matter how many followers your business has
if you cannot engage with this community and show measurable results
from your activity. The getting followers quickly schemes are like a
fad diet, they will work in the short term but will yield marginal if
any sustainable results.
Twitter Litter: Followers alone is a meaningless metric.
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SherryMain said:
Dirk, agreed! I can't tell people enough that following:follower ratios are meaningless. But sadly, it seems to be the quickest measure and verifiable figure that people often define success by. It's become a popularity contest and many simply follow thousands, to gain the thousands of followers.I often wonder how many of the thousands of followers a brand or individual gets actually listens to them. At some point it just becomes too much noise.
Happy Friday!
@sherrymain
TomGray said:
Dirk, I absolutely agree. I've considered some of these get 20,000 followers in 20 days pitches and rejected them because while big numbers are nice, I'm more interested in attracting followers who are interested in me, my ideas, the information I tweet ... followers who are willing to engage me at some level with a DM or @replies.These happen to be the criteria and the way I roll when following. I follow people who are interesting or compelling and often people who are just nice and maybe I can help out
At the end of the day I'm looking for relationships and sometimes they lead to profit but always they lead to community.
dirkshaw said:
Hi There, I agree many think more is better. What i would ask is how does incremental followers add value to your business.If they dont have a solid answer for that, perhaps they need to re-evaluate the role of twitter.
Thanks for commenting,
dirk
@dirkmshaw
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