Our friends at ExactTarget have published a great infographic that details dates for every company – especially retailers – to prepare some campaigns for. Consumers love sales… and holiday sales are king! Here’s a rundown of the major dates for United States throughout 2013:

  • Labor Day – September 2 (Monday)
  • Columbus Day – October 14 (Monday)
  • Veterans Day – November 11 (Monday)
  • Thanksgiving Day – November 28 (Thursday)
  • Christmas Day – December 25 (Wednesday)

To help you with your holiday campaign planning, ExactTarget created this helpful calendar that for each month includes:

  • A projection of the average number of promotional emails retailers will send each of their subscribers
  • The portion of that overall email volume that will be holiday messaging
  • Common holiday messaging themes
  • Key days to be aware of
  • And much more.

Email-marketing-holiday-calendar-exacttarget