This infographic from AboutUs is a solid overview of the questions we need to ask as content marketers. In the case of this post, I’d answer these questions as follows:

  • Who – our targets are new and intermediate content marketers.
  • What – this infographic on the basic questions your content marketing should answer.
  • Where – we’ll publish the infographic here and will share it on all social channels, including Pinterest and StumbleUpon.
  • When – we like to publish in the mid-morning to connect with a high volume of readers across the country.
  • Why – our site is known for sharing great marketing infographics and has become a destination of sorts for them.
  • How – sharing this infographic from AboutUs provides the content marketer with a great structure for developing their strategy. I’d move to the 7 Steps of Optimizing Content next to develop an overall plan!

Content Marketing


© 2013 DK New Media.