ShortStack analyzed more than 50,000 active Facebook Pages and 300,000 custom Facebook Page apps that serve more than 1.4 billion Facebook fans and, among the things they discovered: Engagement in December increases by as much as 66 percent on custom Facebook Page apps! Other data they uncovered about brands using Facebook Page apps during the month of December:

  • Brands see a 66% increase in contest submissions
  • Brands see a 57% increase in custom Facebook Page app shares
  • Brands see a 47% increase in custom Facebook Page app views
  • Brands see a 33% increase in custom Facebook Page app shares to specific Facebook friends

Those are all around great results – so get this on your calendar to execute ASAP!holiday-contest-ideas