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Posted by: Lou Dubois

Who's Talking About Syria on Facebook? An NBC News Data Analysis

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In an exclusive peek into Facebook worldwide user data, NBC News found that an overwhelming majority of the 10 million posts last week mentioning Syria came from Americans.

The data showed that from Aug. 31 through Sept. 6., 66 percent of posts mentioning Syria came from within the United States. That ranked Facebook users' interest in Syria among the site's most popular topics last week, rivaling football and Miley Cyrus's twerking episode. 

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NBC News is working with Facebook on new ways to integrate and measure global conversations happening on the social network. All data are anonymous and were aggregated by gender, age and location. 

Both globally and nationally, men on Facebook are talking about Syria at nearly twice the rate of women (US: 67 percent vs. 33 percent, Globally: 65 percent vs. 35 percent). In the U.S., Facebook users in the District of Columbia mentioned Syria most (measured via mentions per capita) followed by New Jersey and the state of Washington. Worldwide, after Syria and the United States, Lebanon, Gambia and Chad are leading the global conversation.

A question asking whether the United States should intervene militarily in Syria has garnered more than 80,000 votes on the NBC News Facebook page, with 7 in 8 respondents answering “No.”

To read more about how Americans are responding to the question “Should the U.S. intervene militarily in Egypt?,” visit www.nbcnews.com/takingsides
 
SOURCE: NBC News is working with Facebook on new ways to integrate and measure global conversations happening on the platform. All data are anonymous and were aggregated by gender, age and location.


Authored by:

Lou Dubois

Digital @NBCNews. Past includes NBC Philadelphia, Inc. Magazine, Social Media Today, Sports Illustrated and more.

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September 10, 2013

Jack Bresler says:

Considering that aside from Lebanon, non of the other countries bordering on Syria have been inclided in the results presented here, I question the relevance of the article. 

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September 10, 2013

Lou Dubois says:

Those countries were not included because they were not in the top 20 of mentions per capita. Thanks for reading and for the comment, Jack.

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September 11, 2013

Jack Bresler says:

Lou, it just doesn't make sense. I question the validity of the algorith that collected the data, or of it's relevance. 

Anyway, thanks for focusing in on this. I don't know what meaning to attach to the the information, but it may eventually connect to something.

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September 10, 2013

Orit Rindner says:

I cant imagine that Israel is not on the "Top Countries mentioning Syria" data analysis....something is wrong there. :-) Love the site.

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September 10, 2013

Lou Dubois says:

Thanks for the comment, Orit. Israel was not in the top 20 and was thus not on the infographic.

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